The Retail Media Networks Global Market Report 2023 by The Business Research Company, provides retail media networks market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.
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https://www.thebusinessresearchcompany.com/report/retail-media-networks-global-market-report
According to The Business Research Company’s Retail Media Networks Global Market Report 2023, the market size is expected to grow from $19.49 billion in 2022 to $20.81 billion in 2023 at a compound annual growth rate (CAGR) of 6.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global retail media networks market size is expected to grow to $27.03 billion in 2027 at a CAGR of 6.7%.
The rapid growth of e-commerce is expected to propel the growth of the retail media networks market going forward. E-commerce refers to businesses and people that buy and sell products and services through the internet. E-commerce operates in various market areas and can be done on computers, tablets, smartphones, and other smart devices. Retail media networks enable companies to access previously inaccessible digital spaces within an e-commerce website. Sponsored ads are introduced by e-commerce websites to allow businesses to market their products on the website.
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The retail media networks market is segmented:
1) By Type: Search Ads, Display Ads
2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Application: Consumer Goods, Catering, Other Applications
Product innovation has emerged as a key trend gaining popularity in the retail media network market. Major companies operating in the retail media network market are focused on developing new and innovative solutions to sustain their market position. For instance, in May 2020, Criteo S.A., a France-based advertisement company launched a self-service retail media platform. The new platform will allow retailers to fuel their vendor marketing campaigns with various budgets, such as search and national advertising, as well as provide brands with a choice of creative and targeting options. Retailers may generate additional money by offering solutions that make it simple for brands and agencies to manage retail media campaigns while keeping control over the consumer experience. Furthermore, merchants and brands that use the platform may provide consent-based, personalized marketing.
The retail media networks market report table of contents includes:
1. Executive Summary
2. Retail Media Networks Market Characteristics
3. Retail Media Networks Market Trends And Strategies
4. Retail Media Networks Market – Macro Economic Scenario
5. Retail Media Networks Market Size And Growth
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26. Africa Retail Media Networks Market
27. Retail Media Networks Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Retail Media Networks Market
29. Retail Media Networks Market Future Outlook and Potential Analysis
30. Appendix
Top Major Players:
- Walmart Inc
- The Kroger Co
- Amazon Inc
- Target Brands Inc
- eBay Inc
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