The Role Playing Games Global Market Report 2020-30 by The Business Research Company describes and explains the global role playing games market and covers 2015 to 2020, termed the historic period, and 2020 to 2025, termed the forecast period, along with further forecasts for the period 2025-2030. The report evaluates the market across each region and for the major economies within each region.
The Role Playing Games Global Market Opportunities And Strategies Report covers role playing games market drivers, role playing games market trends, role playing games market segments, role playing games market growth rate, role playing games market major players, and role playing games market size.
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The role playing games market report focuses particularly on identifying the trends, opportunities, and strategies that can lead to success. O&S reports are available off the shelf and can be delivered to clients on the day of purchase.
Role Playing Games Global Market Opportunities And Strategies Report is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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Trends in the market include:
Use Of Players’ Data-
Companies are increasingly collecting player data to enhance the RPG games and gaming experiences. RPGs developers and publishers mainly work towards increasing the engagement level of the games with a focus on varied demand characteristics of Western and Asian countries. This is done by collecting and performing data analytics on the users’ behavioral data such as the time spent on the game (per user), the devices used, regional, national and international players on the game, players’ interaction with the game and platform such as quitting points insights from social elements, their preference of cross-platform play, peak times of use, game server response times, in-game purchases, and each user’s personal data. The data is used by the RPGs developers and publishers to tailor the advertisements and brand integration activities. Companies implementing data analytics to customize their games and in-game activities include Electronic Arts, Zynga and Microsoft.
In-Game Advertising-
Companies are increasingly investing in in-game advertising in RPGs due to the genre’s high viewership. RPGs generally have greater user engagement (especially MMORPG) than other genres because of the presence of multiple players and continuous social interactions among the players. In addition, players from the major countries in the RPGs market such as China, Japan and Korea do not invest their disposable incomes on these games, and instead their time. The companies in the RPGs market are taking steps towards generating auxiliary revenues through dynamic and static advertising. In dynamic in-game advertising, companies purchase real-time locations to advertise within the video games and the advertising appears on digital objects such as notes, labels, boards, hoardings, and posters. Static in-game advertising is programmed into the storyline of the game during its design and development. Examples of in-game advertising for MMORPGs include NCSoft’s board advertisement in City of Heroes and Toyota’s billboard advertisement in Anarchy Online. , , , In 2019, Marshmello, an American electronic music producer and DJ performed in a virtual live concert inside Fortnite, an online video game with more than 200 million users. Following this virtual live event, Marshmello’s YouTube channel gained around 699,000 subscribers in one day, and his YouTube views per day registered an approximate 500% increase from 7.8 million to 42.8 million .
The market is segmented:
By Type Of Product-
1. Massively Multiplayer Online Role-Playing Game (MMORPGs)
2. Action-Based RPGs
3. Turn-Based RPGs
4. Puzzle RPGs
5. Tactical RPGs
By Platform–
1. PC RPG
2. Mobile RPGs
3. Console RPGs
By Distribution –
1. Online Microtransaction
2. Digital
3. Physical
By Gender Of Gamer –
1. Male
2. Female
By Age Of Gamer –
1. Below 18
2. 18-35
3. 36-49
4. Above 50
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