Overview and Scope
Sales intelligence refers to the range of tech solutions that provide data to salespeople, which helps sales and marketing teams identify, analyze, present, and make use of data for their potential customers and their requirements. It is used to understand consumer behavior and target audience with the best products to fulfil their requirements.
Sizing and Forecast
The sales intelligence market size has grown rapidly in recent years. It will grow from $3.31 billion in 2023 to $3.69 billion in 2024 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to increased competition in sales, rise in demand for customer insights, focus on targeted marketing, expansion of account-based marketing, sales productivity improvement.
The sales intelligence market size is expected to see rapid growth in the next few years. It will grow to $5.98 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to integration with customer relationship management (CRM), focus on social selling, shift to remote and virtual selling, emphasis on data security and compliance. Major trends in the forecast period include personalization and hyper-targeting, sales enablement integration, social selling analytics, continuous learning and training, voice and conversational analytics.
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Segmentation & Regional Insights
The sales intelligence market covered in this report is segmented –
1) By Component: Software, Services
2) By Organization Sizes: Large Enterprises, SMEs
3) By Deployment Type: On-Premises, Cloud
4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications
5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users
North America was the largest region in the sales intelligence market in 2023 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the sales intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The surge in demand for content optimization and data enrichment tools has driven the sales intelligence market. Data enrichment solutions enable businesses to maximize their data which offers new marketing opportunities, communication channels, and improved client targeting. Also, content optimization is equally important to reduce the danger of overloading as much new content is being created every day. For instance, according to the article published by iMpact Learning Center, a center for education, more than 1.3 million businesses, website publishers, and non-profit organizations are benefiting from using Google’s advertising solutions for content optimization. Hence, the demand for content optimization and related services will raise the demand for sales intelligence tools and will drive the sales intelligence market growth.
Key Industry Players
Major companies operating in the sales intelligence market report are Oracle Corporation, LinkedIn Corporation, Dun & Bradstreet Corporation, Zoho Corporation, ZoomInfo Technologies LLC, InfoGroup Inc., Outreach Inc., Data Axle LLC, Cloudera Inc., Demandbase Inc., HG Insights Inc., LeadGenius Inc., Showpad Inc., SalesIntel LLC, LeanData Inc., InsideView Corporation, DueDil Limited, Conversica Corporation, FuLLContact LLC, List Partners Inc., Velocify LLC, DiscoverOrg LLC, Clearbit Inc., UpLead Corporation, EverString Corporation, Relationship Capital Partners Inc., Gryphon Networks Corporation, RelPro LLC, InsightSquared Inc., RingLead Inc.
The sales intelligence market report table of contents includes:
1. Executive Summary
2. Sales Intelligence Market Characteristics
3. Sales Intelligence Market Trends And Strategies
4. Sales Intelligence Market – Macro Economic Scenario
5. Global Sales Intelligence Market Size and Growth
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32. Global Sales Intelligence Market Competitive Benchmarking
33. Global Sales Intelligence Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Sales Intelligence Market
35. Sales Intelligence Market Future Outlook and Potential Analysis
36. Appendix
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