The Sales Intelligence Global Market Report 2023 by The Business Research Company, provides sales intelligence market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.
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According to The Business Research Company’s Sales Intelligence Global Market Report 2023, the market size is expected to grow from $3.05 billion in 2022 to $3.42 billion in 2023 at a compound annual growth rate (CAGR) of 12.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the sales intelligence is expected to grow to $5.49 billion in 2027 at a CAGR of 12.5%.
The surge in demand for content optimization and data enrichment tools had driven the sales intelligence market. Data enrichment solutions enable businesses to maximize their data which offers new marketing opportunities, communication channels, and improved client targeting. Also, content optimization is equally important to reduce the danger of overloading as much new content is being created every day.
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The sales intelligence market is segmented:
1) By Component: Software, Services
2) By Organization Sizes: Large Enterprises, SMEs
3) By Deployment Type: On-Premises, Cloud
4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications
5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users
The infusion of AI and ML capabilities to automate the pre-sales process has been a trend in the sales intelligence market. The infusion of artificial intelligence and machine learning has created a massive opportunity for companies to automate their pre-sales and sales process and improve sales leads. For instance, in September 2022,NielsenIQ BASES, a US-based new product, and innovation developmentintroduced BASES Creative Product AI, to test, screen, and optimize product formulations. BASES Creative Product AI is built with 100 models and algorithms, to create an artificial intelligence engine to predict performance and identify unique ways to optimize products and offers clients the to develop exciting new products for consumers.
The sales intelligence market report table of contents includes:
1. Executive Summary
2. Sales Intelligence Market Characteristics
3. Sales Intelligence Market Trends And Strategies
4. Sales Intelligence Market – Macro Economic Scenario
5. Sales Intelligence Market Size And Growth
…
27. Sales Intelligence Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Sales Intelligence Market
29. Sales Intelligence Market Future Outlook and Potential Analysis
30. Appendix
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