Broad range of gaming options and large consumer base is expected to drive the demand for Saudi Arabia family entertainment centers market in forecast period.
According to TechSci Research report, “Saudi Arabia Family Entertainment Centers Market By Application (Arcade Studios, VR Gaming Zones, Sports Arcades and Others) By Visitor Demographics (Young adults 19-25, Adults >25, Families with Children 0-9, Families with Children 9-12, and Teenagers) By Facility Size (10,000-20,000, >40,000 Sq Feet, <5000 Sq Feet, 5,000-10,000 Sq Feet, and 20,001-40,000 Sq Feet) By Revenue Source (Entry Fees & Ticket Sales, Advertising, Food & Beverages, and Merchandising) By Type (Children’s Entertainment Centers (CECs), Children’s Edutainment Centers (CEDCs), Adult Entertainment Centers (AECs), and Location-based VR Entertainment Centers (LBECs)), By Company, By Region, Forecast & Opportunities, 2026”, Saudi Arabia family entertainment centers market is expected to witness steady growth in the next five years owing to upcoming infrastructure development plans in Saudi Arabia such as Vision 2030 and NEOM in which smart cities will be constructed is creating lucrative opportunities for the market growth for the Saudi Arabia family entertainment centers. Continuous upgradation in gaming technology is aiding the demand for family entertainment centers in Saudi Arabia. Family entertainment center refers to amusement parks or entertainment zones which offers a set of entertainment activities covering all age groups and are usually found in local communities around big and small cities in Saudi Arabia. These centers offer recreational activities for per person usually at a lower cost as compared to actual amusement parks. Gaming manufactures are mixing gaming technologies to create unique gaming experience such as AR & VR technology, 3-D modelling, among others. Family entertainment centers also holds corporate events and on-demand birthday parties to attract customers to avail their services. Demand of family entertainment centers is on rise due to the additional services it provides comprising of food & beverages, edutainment games, among others. To attract customers on a large scale these entertainment units engage in providing additional benefits gift cards, occasion discounts and vouchers.
However, initial high capital investment for establishing family entertainment centers may hamper the market growth for the forecast period.
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Saudi Arabia family entertainment centers market is segmented into application, visitor demographics, facility size, revenue source, type, region, and company. Based on application, market is further divided into arcade studios, VR gaming zones, sports arcades, and others. Arcade studios is expected to hold major market share in the forecast period due to huge demand for the games available in arcade studios which are majorly video games and are mostly known for challenging and addictive playing experience. Advents in technology of augmented reality and virtual reality is further aiding to increase the demand for the family entertainment centers in Saudi Arabia. Major players are coming up with new ways to attract more players and develop more exciting consumer experience by investing heavily in technologies to enhance gaming experience. Based on revenue source, market is categorised into entry fees & ticket sales, advertising, food & beverages, and merchandising. Food & beverages segment is expected to dominate the market in terms of revenue. Several choices available inside the malls and entertainment zones is influencing the market demand. Popular brands are also showing interest in opening their stores to increase the customer footfall inside the mall. Based on facility size, market is fragmented into 10,000-20,000, >40,000 sq feet, <5000 sq feet, 5,000-10,000 sq feet, and 20,001-40,000 sq feet. The 20,001-40,000 sq feet facility size entertainment zones dominated the market in historical years and is expected to hold its dominance for the forecast period, 2022-2026. This area is preferred over others as it can accommodate many customers at a time in the mall or entertainment zones and a wide number of zones can be established inside the mall.
Dave & Buster’s Entertainment, Inc., CEC Entertainment, Inc., Smaaash Entertainment Private Limited, CAVU Designwerks Inc., KidZania Jeddah, Mantech Company Ltd. (Toy Town), Al Hokair Group, Abdullah Al Othaim Leisure Co., Landmark Group, Merlin Entertainments (Legolands) are the leading players operating in Saudi Arabia family entertainment centers market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several family entertainment centers manufacturers are coming up with their technologically advanced offerings.
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“Increasing demand for paint-balls, miniature golf and other adventurous activities to spend their leisure time in good ambience with family members is driving the demand for entertainment centers in Saudi Arabia. Adverse weather conditions direct customers to shop and experience entertainment at a single place. Due to rise in expenditure capacity, many residents in Saudi Arabia are preferring to spend time in malls and entertainment centers which is fueling the construction of more malls and thereby fostering to demand for family entertainment centers in Saudi Arabia till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Saudi Arabia management consulting firm.
“Saudi Arabia Family Entertainment Centers Market By Application (Arcade Studios, VR Gaming Zones, Sports Arcades and Others) By Visitor Demographics (Young adults 19-25, Adults >25, Families with Children 0-9, Families with Children 9-12, and Teenagers) By Facility Size (10,000-20,000, >40,000 Sq Feet, <5000 Sq Feet, 5,000-10,000 Sq Feet, and 20,001-40,000 Sq Feet) By Revenue Source (Entry Fees & Ticket Sales, Advertising, Food & Beverages, and Merchandising) By Type (Children’s Entertainment Centers (CECs), Children’s Edutainment Centers (CEDCs), Adult Entertainment Centers (AECs), and Location-based VR Entertainment Centers (LBECs)), By Company, By Region, Forecast & Opportunities, 2026” has evaluated the future growth potential of Saudi Arabia family entertainment centers market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of Saudi Arabia family entertainment centers market.
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