Overview and Scope
Saunas and spas typically refer to facilities designed for muscle relaxation, stress relief, rejuvenation, and overall health maintenance. Saunas offer dry heat sessions that promote sweating and detoxification, while spas provide a range of treatments such as massages, facials, and hydrotherapy to promote physical and mental well-being.
Sizing and Forecast
The sauna and spa market size has grown strongly in recent years. It will grow from $3.75 billion in 2023 to $3.97 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to cultural heritage, urbanization and stress, rising disposable income, wellness tourism, and medical benefits.
The sauna and spa market size is expected to see strong growth in the next few years. It will grow to $5.00 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to health consciousness, corporate wellness programs, corporate wellness programs, sustainability and eco-friendly practices, and wellness lifestyle. Major trends in the forecast period include technological advancements, integration of sauna and spa facilities in hotels, resorts, and lodging, adoption of sauna treatments for health maintenance, and personalized spa treatments.
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Segmentation & Regional Insights
The sauna and spa market covered in this report is segmented –
1) By Type: Entertainment, Medical
2) By Application: Hotel And Hospitality, Gym Or Fitness And Spas, Household, Other Applications
3) By End User: Male, Female
North America was the largest region in the sauna and spa market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna and spa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rising popularity of wellness tourism is expected to propel the growth of the sauna and spa market going forward. Wellness tourism refers to travel experiences aimed at promoting holistic well-being, encompassing activities such as spa treatments, yoga retreats, and healthy dining options. The growing trend of wellness tourism is driven by an increasing desire for holistic health experiences, stress reduction, and personal rejuvenation. Wellness tourism boosts the demand for sauna and spa services as travelers seek relaxation and rejuvenation, driving business growth and innovation in the industry. For instance, in January 2024, according to the Global Wellness Institute, a US-based nonprofit organization, the global wellness industry was valued at $5.6 trillion in 2022 and is expected to rise at an annual pace of 8.6% to over $8.5 trillion by 2027. The wellness tourism sector in North America reached $266.8 billion in 2022. Additionally, per capita spending on wellness in North America was $5,108 in 2022, an increase from $4,570 in 2021. Therefore, rising wellness tourism is driving the growth of the sauna and spa market.
Key Industry Players
Major companies operating in the sauna and spa market are Jaquar Group, Kohler Co., Pentair plc, Roca Sanitario S.A., Fluidra S.A., Harvia Oyj, Scandia Manufacturing Ltd., Sunlighten Inc., Health Mate Sauna Corporation, TyloHelo Group AB, EOS Saunatechnik GmbH, Narvi Oy, Sauna360 Group Oy, Almost Heaven Saunas LLC, Effegibi Srl, BTL Industries Ltd., Inca UK Ltd., Superior Sauna & Steam, QCA Spas Inc., Sanspa Industrial Guangzhou Co. Ltd., Crystal Leisure Swimming Pools Ltd., Aqualine Saunas, Physiotherm GmbH, SAWO Inc.
The sauna and spa market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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