Overview and Scope
Sauna services encompass therapeutic, heated, enclosed, wood-lined rooms with various options for benches, seating arrangements, designs, and size/capacity. The sauna’s intense heat promotes detoxification through perspiration, alleviates aches and pains, and induces profound relaxation. Sauna services entail heating the body to yield numerous physical and mental benefits for the bather.
Sizing and Forecast
The sauna services market size has grown rapidly in recent years. It will grow from $0.96 billion in 2023 to $1.07 billion in 2024 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to health benefits recognition, growth of the spa industry, rising medical recommendations, luxury market demand, rapid urbanization.
The sauna services market size is expected to see rapid growth in the next few years. It will grow to $1.65 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to growing awareness of the health benefits, rising disposable income, the expanding wellness tourism industry, rising stress levels, and innovation in sauna technology. Major trends in the forecast period include wellness integration, customization, increasing incorporation of technology, mobile sauna services, and virtual reality (VR) enhancements.
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Segmentation & Regional Insights
The sauna services market covered in this report is segmented –
1) By Type: Massage Service, Food Service, Luxury Locker Rooms Service, Equipment Installation Service, Other Type
2) By Sauna: Traditional Or Regular Sauna, Dry Sauna, Infrared Therapy Sauna
3) By Application: Outdoor Saunas, Indoor Saunas
4) By End User: Adults, Children
North America was the largest region in the sauna services market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing popularity of wellness tourism is expected to propel the growth of the sauna services market going forward. Wellness tourism refers to travel that is associated with the pursuit of maintaining or enhancing one’s well-being. Wellness tourism is driven by various factors, such as rising concerns about stress, increasing disposable incomes, and emphasis on preventive healthcare. Saunas are utilized in wellness tourism for their therapeutic effects, such as aiding in stress relief, detoxification, and promoting overall well-being. For instance, in March 2024, according to the Global Wellness Institute, a US-based nonprofit organization, the global wellness trip count reached 819.4 million, marking an increase from 608.2 million in 2021. Moreover, the number is projected to rise by 8.3% until 2027. Therefore, the growing popularity of wellness tourism is driving the growth of the sauna services market.
Key Industry Players
Major companies operating in the sauna services market are Amerec Ltd., Sunlighten Day Spa, Perspire Sauna Studio, Wi Spa LLC, Island Spa And Sauna, Green Lotus Yoga & Healing Center, Am-Finn Sauna and Steam, SaunaWorks Inc., Artesian Spas, The Spa And Sauna Co, SweatHouz, Sky Spa Sauna, King Spa And Sauna, Skywheel Helsinki Oy, Restore Hyper Wellness, Therme Erding Familienbad GmbH, Alpine Sauna And Steam, The Sweat Shack, Spa World Corporation, Steam Sauna Inc., City Sweats, Finnmark Sauna Ltd., The Wellness Spa LLC, Sauna House, Glow Sauna Studios
The sauna services market report table of contents includes:
1. Executive Summary
2. Sauna Services Market Characteristics
3. Sauna Services Market Trends And Strategies
4. Sauna Services Market – Macro Economic Scenario
5. Global Sauna Services Market Size and Growth
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31. Sauna Services Market Other Major And Innovative Companies
32. Global Sauna Services Market Competitive Benchmarking
33. Global Sauna Services Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Sauna Services Market
35. Sauna Services Market Future Outlook and Potential Analysis
36.Appendix
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