The Savory Snacks Market size was valued at USD 277.23 Bn in 2023 and market revenue is growing at a CAGR of 5.2 % from 2023 to 2030, reaching nearly USD 395.32 Bn by 2030.
Savory Snacks Market Overview
The market for savory snacks is a quickly developing segment of the larger food business, distinguished by a wide variety of goods made to satiate consumers’ desires for crunchy, flavorful, and salty snacks. The market offers a wide range of options catering to various tastes, nutritional preferences, and lifestyle choices, from classic favorites like potato chips and pretzels to cutting-edge products like vegetarian chips and protein-rich snacks.
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Savory Snacks Market Scope and Methodology:
The Savory Snacks Market Report uses a wide research technique and scope to give readers a thorough understanding of the Savory Snacks market’s environment, trends, and growth-promoting factors. A wide range of topics are covered in this report, such as the size of the market, its main drivers, opportunities, difficulties, and a competitive analysis. A comprehensive research methodology involving primary and secondary research techniques along with strong data analysis is used in the study to provide insights into the present Savory Snacks market scenario and future estimates.
Key Market Trends Driving Growth
Health-Conscious Snacking: The market is witnessing a shift as consumers seek healthier alternatives, such as baked chips, vegetable crisps, and protein-packed snacks like chickpea puffs. Clean-label products and on-the-go snack options are gaining momentum in response to changing consumer preferences.
Global Flavor Innovation: Brands are capitalizing on consumers’ growing curiosity for ethnic and multicultural flavors. Savory snacks now feature unique taste experiences such as Korean BBQ-flavored chips, Mediterranean-inspired crackers, and Peruvian Lime & Salt chips.
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Savory Snacks Market Regional Insights
Regional Market Developments and Growth Drivers
Asia-Pacific: Dominating the Global Market
The Asia-Pacific region, home to a large and diverse consumer base, dominated the savory snacks market in 2023. Countries like China, India, and Japan are witnessing significant demand for savory snacks, thanks to urbanization, increased disposable income, and changing eating habits. This region has also embraced healthier snack alternatives, driving the innovation of lower-fat and sodium snacks with natural ingredients.
For example, in India, ethnic Namkeen snacks are seeing widespread popularity, with companies like Bikaji and Haldiram’s expanding their presence in the market.
Key Developments in Asia-Pacific Markets
Vietnam & Thailand: Health-conscious trends are emerging, with a rise in organic snack demand. Manufacturers are introducing snacks made from natural ingredients and high protein content, responding to evolving consumer preferences.
Japan & South Korea: Innovative snack options with global and local flavors are becoming more popular, with companies introducing exotic flavors such as Wasabi and Soy Sauce potato chips to cater to local and international tastes.
North America: Embracing Healthier Snack Options
North America continues to be a key player, with major players like PepsiCo and Kellogg’s leading the way in product innovation. The region is also adapting to the health-conscious shift, with healthier alternatives such as air-popped popcorn and low-calorie chips becoming increasingly popular.
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Savory Snacks Market Segmentation
by Product
Potato chips
Nuts & seeds
Extruded snacks
Popcorn
Others
According to product, the market for savory snacks in 2023 was dominated by the potato chip category. For a number of strong reasons, the potato chip segment is the clear market leader in the savory snacks sector. With a wide variety of flavors and textures to accommodate a wide range of palates, potato chips have a worldwide appeal. Customers of all ages find them to be an irresistible snack option due to their crispy, gratifying crunch. Potato chips’ handy packaging makes them more accessible and makes it simple to eat them at home, on the go, and at parties. In the always changing snacking market, the segment remains active and relevant due to the ongoing innovation in flavor profiles and product compositions.
by Flavors
Spice
Salty
Plain/Unflavored
Other Flavors
by Distribution Channel
Convenience stores
Supermarkets
Retailers
Others
Savory Snacks Market Key Players
North America
1. PepsiCo, Inc.(USA)
2. Kellogg Company (USA)
3. The Kraft Heinz Company (USA)
4. General Mills, Inc. (USA)
5. Mondelez International, Inc. (USA)
6. Conagra Brands, Inc. (USA)
7. Campbell Soup Company (USA)
8. The Hershey Company (USA)
9. Mars, Incorporated (USA)
10. Frito-Lay (USA)
11. Grupo Bimbo, S.A.B. de C.V. (Mexico)
12. Utz Brands, Inc. (USA)
13. Snyder’s-Lance, Inc. (USA)
14. The Hain Celestial Group, Inc. (USA)
15. Hormel Foods Corporation (USA)
16. Amplify Snack Brands, Inc. (USA)
17. Blue Diamond Growers (USA)
18. Herr Foods Inc. (USA)
Europe
1. Intersnack Group GmbH & Co. KG (Germany)
2. Nestlé S.A. (Switzerland)
Asia Pacific
1. Calbee, Inc. (Japan)
2. Lotte Confectionery Co., Ltd. (South Korea)
3. Nongshim Co., Ltd. (South Korea)
4. Orion Corporation (South Korea)
5. ITC Limited (India)
6. Haldiram’s (India)
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Key questions answered in the Savory Snacks Market are:
- How has the Savory Snacks market performed so far and how will it perform in the coming years?
- What is the market segmentation of the global Savory Snacks market?
- What is the regional breakup of the global Savory Snacks market?
- What are the price trends of various feedstocks in the Savory Snacks industry?
- What is the structure of the Savory Snacks industry and who are the key players?
- What are the raw material requirements for setting up a Savory Snacks processing plant?
- What are the packaging requirements for setting up a Savory Snacks processing plant?
Key Offerings:
- Market Size, Share, Size & Forecast by different segment
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
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