According to a recent report by Future Market Insights (FMI), the global scented candles market is expected to surpass a valuation of US$ 3.6 Bn in 2022, with sale growing at a 4.1% CAGR through 2032.
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To improve sales, manufacturers are introducing limited edition fragrances and seasonal scents. For instance, DIPTYQUE is offering a set of 5 limited edition scented candles. These candles are further being marketed as gifting solutions.
Besides average size candles, players are offering miniature limited-edition candles, which are being adopted at ideal gifting solutions. Some scents that are being promoted as limited editions include berries, roses, pine tree, jasmine, musk, fig tree, wood fire, and mimosa.
Besides this, with evolving consumer preferences, personalization is gaining a center stage in the market. In response to this, companies are enabling consumers to customize and personalize their candles by letting them choose the scenets and allowing them to add messages and notes. Such developments are expected to create opportunities for growth in the market.
Besides scents, companies are focusing on enhancing their packaging designs as the visual appeal of the product plays a major role in shaping consumer preferences. Leather bag inspired box, print box packaging, and eco-friendly sustainable packaging are some packaging options offered by the manufacturers.
Key Takeaways:
- In terms of product type, container-based candles are expected to dominate the market.
- Based on the shape, sales of round scented candles will grow at a 3.4% CAGR.
- Demand for multi wick candles will increase at a 5.2% CAGR through 2032.
- Sales through online channels are projected to grow at a healthy 6.9% CAGR over the assessment period.
- The U.S. will continue dominating the North America scented candles market, driven by high demand for limited edition candles.
- Sales in the U.K. scented candles market will increase at a 3% CAGR over the forecast period.
- India will emerge as a lucrative market, with sales projected to increase at a 2.9% CAGR over the assessment period.
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Competition Landscape
Leading players operating in the global scented candles market are investing in promotional strategies, advertisements, and new product launches with limited edition scents to gain a competetitve edge in the market.
Key players operating in the market profiled by FMI include Newell Brands, MVP Group International, Estee Lauder Companies, NEST New York, Thymes, LLC.,L Brands, Portmeiron Group Plc., The Yankee Candle Co. Inc., The White Barn Candle Co.,Village Candles, Bridgewater Candles.,etc.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the global scented candles market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the scented candles market based on the product type (container based candles, pillar candles), consumer orientation (male and female), shape (flower, round, heart, oval and others), no of wicks (single and multi-wick) sales channel (hypermarkets/ supermarkets, specialty stores, online retailing, convenience stores, independent departmental stores and others) across seven major regions.
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