Self-Tanning Products Market Anticipated to Grow at a CAGR of 4.5%, Projected to Reach USD 1.76 Billion by 2030 from USD 1.29 Billion in 2023

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Self-Tanning Products Market Overviews

Self-Tanning Products Market is estimated to grow at a CAGR of 4.5% during the forecast period. Self-Tanning Products Market is expected to reach US$ 1.29 Bn. in 2023 from US$ 1.76 Bn in 2030.

In the past decade, the self-tanning product market has experienced consistent growth. Initially, global sales were sluggish due to consumer concerns regarding ingredients, safety, and potential side effects associated with self-tanning products. However, demand has risen steadily in recent years for several reasons. As awareness of the health risks and long-term cosmetic effects of excessive sun exposure has increased, more consumers have turned to self-tanning solutions. Additionally, the rising incidence of skin cancer linked to prolonged UVA and UVB exposure has further propelled the adoption of these products.

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Self-Tanning Products Market Scope and Methodology:

Growing consumer awareness of the sun’s harmful effects, particularly in regions with elevated skin cancer rates like Australia, has significantly increased interest in self-tanning products. Trends across various areas show a rising demand for UV-free tanning options, which is projected to drive the growth of the self-tanning products market in the coming years. Additionally, the increasing desire among young adults for a stylish and radiant tan is a major trend likely to further enhance sales of self-tanning products during this forecast period.

Self-Tanning Products Market Regional Insights

Europe had the largest market share (35.0%) in 2021 and is expected to maintain its dominance throughout the forecast period. Consumer preference has shifted toward organic and natural lotions due to increased regulations on DHA in self-tan products as a result of growing awareness about its side effects on the skin. Vita Liberata, leading brand in organic cosmetics and skincare, for example, offers sunless tanning lotions with natural and organic ingredients such as aloe vera and shea butter that help achieve a natural tan and glow. The growing number of product offerings from various brands is expected to boost lotion demand during the forecast period (2024-2030).

 

Self-Tanning ProductsMarket Segmentation


The Self-Tanning Products Market is divided into two main segments: Lotions and Gels. The lotions segment is expected to retain its leading position throughout the forecast period, driven by the increasing prevalence of skin cancers and disorders linked to ultraviolet (UV) ray exposure. Meanwhile, the gels segment is anticipated to exhibit the fastest compound annual growth rate (CAGR) from 2022 to 2027. Water-based self-tanning gels not only help maintain skin moisture and prevent dryness but also offer several benefits, such as easy application, superior moisturization, and hydration, all contributing to their rising popularity among consumers.

Self-Tanning Products Market Key Players

Unilever (UK)
Avon Products, Inc. (UK)
Beiersdorf AG (Germany)
Christian Dior SE (France)
St. Tropez Inc. (USA)
Kao Corporation (Japan)
L’Oréal S.A. (France)
Shiseido Co., Ltd. (Japan)
Coola LLC (USA)
Banana Boat (USA)
Tantowel Inc. (USA)
The Estée Lauder Companies Inc. (USA)

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Key questions answered in the Self-Tanning Products Market are:

  • What is Self-Tanning Products  ?
  • What was the Self-Tanning Products  market size in 2023?
  • What is the growth rate of the Self-Tanning Products  Market?
  • Which are the factors expected to drive the Self-Tanning Products  market growth?
  • What are the different segments of the Self-Tanning Products  Market?
  • What growth strategies are the players considering to increase their presence in Self-Tanning Products  ?
  • What are the upcoming industry applications and trends for the Self-Tanning Products  Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Self-Tanning Products  Market?
  • Who are the leading companies and what are their portfolios in Self-Tanning Products  Market?
  • What segments are covered in the Self-Tanning Products  Market?
  • Who are the key players in the Self-Tanning Products  market?

 

Key Offerings:

  • Past Market Size and Competitive Landscape (2018 to 2022)
  • Past Pricing and price curve by region (2018 to 2022)
  • Market Size, Share, Size & Forecast by Different Segment | 2024−2030
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

About Stellar Market Research:

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