The Serious Games Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Serious Games Global Market Report 2024, The serious games market size has grown exponentially in recent years. It will grow from $9.71 billion in 2023 to $11.67 billion in 2024 at a compound annual growth rate (CAGR) of 20.3%. The growth in the historic period can be attributed to educational initiatives, healthcare training, corporate training and skill development, military and defense applications, employee engagement and productivity.
The serious games market size is expected to see exponential growth in the next few years. It will grow to $25.74 billion in 2028 at a compound annual growth rate (CAGR) of 21.9%. The growth in the forecast period can be attributed to personalized learning solutions, healthcare patient care, diversity and inclusion training, global expansion of e-learning, rise of gamified assessments. Major trends in the forecast period include integration with artificial intelligence (AI), advancements in virtual reality (VR) and augmented reality (AR), increased access to technology, gamification in corporate training, cross-platform accessibility.
The adoption of virtual reality in training and development activities is expected to propel the growth of the serious games market. Virtual reality is an artificial world made with software and presented to the user in a way that causes them to suspend belief and take it for granted that it is real. Virtual reality offers a learning environment where people may experiment with new skills, fail safely, learn from their errors, and advance professionally. For instance, in April 2021, according to a study conducted by the Korea World Bank Partnerships Facility, a total of 72 experiments demonstrate that VR training is equally or even more effective than conventional training at enhancing student learning results. After finishing their courses, students who received VR training reported 20% improved levels of confidence and self-efficacy. Therefore, adopting virtual reality in training and development activities is expected to drive the serious games market growth.
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The serious games market covered in this report is segmented –
1) By Gaming Platform: Smartphone, Console, PC, Other Platforms
2) By Application: Simulation and Training, Research and Planning, Advertising and Marketing, Human Resources, Other Applications
3) By Industry Vertical: Education, Healthcare, Aerospace and Defense, Government, Retail, Media and Entertainment, Other Verticals
Major companies operating in the serious games market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the serious games market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced therapies by combining resources and capabilities. For instance, in April 2023, HAVELSAN A.Ş. a Turkey-based defense and information technology company partnered with Epic Games, Inc. a US-based video game and software development company. This partnership is to utilize the epic games’ advanced capabilities of the Unreal Engine game engine by enrolling in the unreal engine service partner program. This collaboration resulted in the creation of malazgirt, a first-person shooter game built around the malazgirt Serious Game Infrastructure Project. HAVELSAN’s primary focus is creating serious games for the defense sector, and enabling them to enhance their proficiency in this domain.
The serious games market report table of contents includes:
1. Executive Summary
2.Serious Games Market Characteristics
3.Serious Games Market Trends And Strategies
4.Serious Games Market analysis
5.Serious Games Market Size And Growth
6.Serious Games Segmentation
7. Serious GamesRegional And Country Analysis
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27.Serious Games Competitive Landscape And Company Profiles
28.Serious Games Key Mergers And Acquisitions
29. Serious Games Future Outlook and Potential Analysis
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