Set Top Box Market Growth Statistics, Size Estimation

The Set-Top Box Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Set-Top Box Global Market Report 2024, The set-top box market size has grown strongly in recent years. It will grow from $27.25  billion in 2023 to $29.29  billion in 2024 at a compound annual growth rate (CAGR) of 7.5%.  The  growth in the historic period can be attributed to cable and satellite tv subscriptions, demand for digital tv services, transition to hdtv and 4k content, on-demand and streaming content, technological advancements in set-top box features, global expansion of media and entertainment, consumer electronics industry growth..

The set-top box market size is expected to see strong growth in the next few years. It will grow to $40.92  billion in 2028 at a compound annual growth rate (CAGR) of 8.7%.  The growth in the forecast period can be attributed to cord-cutting and shift to ott (over-the-top) services, 5g and iot connectivity in set-top boxes, interactive and voice-controlled stbs, enhanced security and content protection, integration of gaming and multimedia features, smart home integration with stbs, sustainable and energy-efficient stbs.. Major trends in the forecast period include set-top boxes with ai assistants, edge computing and content caching in stbs, modular and upgradable stb designs, cloud-based streaming and dvr services, universal remote control apps for stbs, ultra-high-definition (uhd) and hdr content support, biometric and facial recognition for personalized content..

The rising internet and broadband penetration are expected to propel the growth of the set-top box market going forward. The Internet refers to a worldwide computer network that is used to transmit a variety of data and media across interconnected devices such as TVs, mobiles, and laptops. The Internet helps set-top boxes provide a better viewing experience and also helps the video play in good quality without buffering. For instance, in July 2023, according to the Canadian Internet Use Survey 2022 by Statistics Canada, a Canada-based government agency for national statistics, internet usage among Canadians aged 15 and older increased from 92% in 2020 to 95% in 2022. Canadians 75 years of age and older experienced the biggest increase, going from 62% in 2020 to 72% in 2022.  Therefore, the rising internet and broadband penetration are driving the growth of the set-top box market.

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The set-top box market covered in this report is segmented –

1) By Type: Cable, Satellite, IPTV or OTT, Hybrid

2) By Resolution: High-definition (HD), Standard Definition (SD), Ultra HD

3) By Service Type: PayTV, Free-to-Air

4) By Distribution: Online, Offline

5) By End User: Residential, Commercial

The introduction of hybrid set-top boxes has emerged as the key trend gaining popularity in the set-top box market. Major companies operating in the set-top box sector are developing unique and advanced products to provide the best services and meet consumer demand. For instance, in March 2022, GTPL Hathway, an Indian-based company providing set-top boxes and satellite services, launched a hybrid Android set-top box called GTPL Genie. The GTPL Genie set-top box is an Android-powered device based on Android TV version 9. It is manufactured by SEI Robotics and features Widevine L1 support, VP9, H.264, and H.265 (HEVC) video codecs. The set-top box also has a built-in Chromecast and Google Assistant. The GTPL Genie set-top box includes subscriptions to 13 OTT apps, namely Amazon Prime Video, Disney+ Hotstar, YouTube, SonyLIV, Zee5, Voot Select, MX Player, Eros Now, Hungama Play, Epic On, Gaana, Alt Balaji, and Shemaroo Me.

The set-top box market report table of contents includes:

1. Executive Summary
2. Set-Top Box Market Characteristics
3. Set-Top Box Market Trends And Strategies
4. Set-Top Box Market – Macro Economic Scenario
5. Global Set-Top Box Market Size and Growth

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31. Global Set-Top Box Market Competitive Benchmarking
32. Global Set-Top Box Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Set-Top Box Market
34. Set-Top Box Market Future Outlook and Potential Analysis
35. Appendix

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