Shaping Tomorrow’s Market: Frozen Potato Trends, Opportunities, and Outlook

The Frozen Potato Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Frozen Potato Global Market Report 2024, The frozen potato market size is expected to see strong growth in the next few years. It will grow to $81.37 billion in 2028 at a compound annual growth rate (CAGR) of 5.2%.  The growth in the forecast period can be attributed to increasing urbanization and altering lifestyles, rising awareness about the health benefits of fresh farm produce, popularity of fast-food chains and casual dining establishments, growing demand for convenience food, rising demand for organic and non-GMO frozen potato products. Major trends in the forecast period include healthier and specialty options, plant-based alternatives, sustainable and organic choices.

The growing fast food industry is expected to propel the growth of the frozen potato market going forward. The fast food industry refers to the segment of the food service sector that focuses on providing quick-service meals and snacks to customers. Frozen potatoes are widely used in the fast food industry due to their convenience, consistency, and longer shelf life compared to fresh potatoes, catering to those seeking a perceived healthier or less processed choice. For instance, in 2023, according to Budget Branders, a US-based food and beverage company, an estimated $200 billion was spent on fast food each year, and that is expected to increase to $931.7 billion by 2027 in the US. Moreover, 50 million Americans eat fast food daily. Therefore, the growing fast food industry is driving the growth of the frozen potato market.

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The frozen potato market covered in this report is segmented –

1) By Products: Potato Fried, Potato Wedges, Stuffed Potatoes, Potato Slices, Potato Chunks, Potato Dices, Baked Potato, Other Products
2) By Distribution Channel: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End-User: Commercial Use, Residential Use

Major companies operating in the frozen potato market are focusing on the development of innovative potato products, such as frozen potato products, to stay ahead of consumer trends, meet evolving consumer demands, and capitalize on new market opportunities. Frozen potato products refer to a variety of potato-based food items that have been processed, frozen, and packaged for convenient storage, distribution, and consumption. For instance, in November 2022, Amul, an India-based dairy company, launched frozen potato products in India, including French fries, potato wedges, hash browns, and burger patties. This product line, with its efforts to reduce overdependence on dairy and explore new opportunities in the food space, In addition to its traditional dairy products, Amul has also ventured into other food categories, such as butter cookies and frozen potatoes, aiming to leverage its existing infrastructure and distribution network to expand its product offerings.

The frozen potato market report table of contents includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

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