Overview and Scope
Smart fitness refers to the integration of technology into traditional fitness practices to enhance and optimize the overall fitness experience. This involves the use of various technological devices, applications, and platforms designed to monitor, track, and improve physical activity, health, and wellness.
Sizing and Forecast
The smart fitness market size has grown exponentially in recent years. It will grow from $21.12 billion in 2023 to $26.71 billion in 2024 at a compound annual growth rate (CAGR) of 26.5%. The growth in the historic period can be attributed to rising technological advancements, increasing health awareness, rise of lifestyle diseases, the increasing shift towards personalized fitness, and rising convenience and accessibility.
The smart fitness market size is expected to see exponential growth in the next few years. It will grow to $67.53 billion in 2028 at a compound annual growth rate (CAGR) of 26.1%. The growth in the forecast period can be attributed to a shift towards preventive healthcare, integration of health and fitness ecosystems, emphasis on mental well-being, integration of gamification elements, and increasing health awareness. Major trends in the forecast period include home fitness, rising usage among individuals, growing institutional use, the rise of virtual fitness communities, and IoT-enabled fitness devices.
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Segmentation & Regional Insights
The smart fitness market covered in this report is segmented –
1) By Product: Smartwatch, Wristband, Smart Clothing, Smart Shoes, Bike Computers, Other Products
2) By Type: Head-Wear, Torso-Wear, Hand-Wear, Leg-Wear, Bike Mount
3) By Functionality: Basic Tracking, Advanced Fitness Tracking, Coaching And Training, Health Monitoring
4) By End-User: Individual Consumers, Fitness Centers And Gyms, Corporate Wellness Programs
North America was the largest region in the smart fitness market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing demand for self-monitoring devices is expected to propel the growth of the smart fitness market going forward. Self-monitoring devices are tools or technologies designed to enable individuals to track and manage various aspects of their health or behavior autonomously. The increasing demand for self-monitoring devices is driven by a growing emphasis on personal health and wellness as individuals seek greater control and insight into their well-being. Self-monitoring devices in smart fitness are used to track physical activity, monitor performance metrics, set goals, and provide personalized feedback to users, enhancing motivation and facilitating informed decision-making about their health and fitness routines. For instance, in January 2024, according to the Ministry of Justice, a UK-based government department, the total number of individuals utilizing electronic monitoring devices, including radio frequency and alcohol monitoring devices, amounted to 19,878 in December 2023, representing an increase of 20% from the count of 16,602 recorded in December 2022. Therefore, the growing demand for self-monitoring devices is driving the growth of the smart fitness market.
Key Industry Players
Major companies operating in the smart fitness market are Apple Inc., Samsung Electronics Co. Ltd., Huawei Technologies Co. Ltd., Sony Corporation, LG Electronics Inc., Xiaomi Inc., ASUSTeK Computer Inc. (Asus), Under Armour Inc., Garmin Ltd., Peloton Interactive Inc., Casio Computer Co. Ltd., iFit Inc., Technogym S.p.A., BowFlex Inc., Polar Electro Inc., Life Fitness, Suunto Oy, Echelon Fitness Multimedia LLC (Echelon Fitness), MyZone Inc., NordicTrack, Moov Inc., Wahoo Fitness LLC, Withings S.A., AliphCom dba Jawbone, Shanda Group, Misfit Inc., Cubii Inc., Tonal Systems Inc., OMsignal Inc.
The smart fitness market report table of contents includes:
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List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Smart Fitness Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Smart Fitness Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Smart Fitness Market, Segmentation By Functionality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 75: Apple Inc. Financial Performance
Table 76: Samsung Electronics Co. Ltd. Financial Performance
Table 77: Huawei Technologies Co. Ltd. Financial Performance
Table 78: Sony Corporation Financial Performance
Table 79: LG Electronics Inc. Financial Performance
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