Overview and Scope
Social media advertising is a promotional activity to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. This includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram to accomplish marketing and branding goals.
Sizing and Forecast
The social media advertisement market size has grown rapidly in recent years. It will grow from $198.78 billion in 2023 to $226.73 billion in 2024 at a compound annual growth rate (CAGR) of 14.1%. The growth in the historic period can be attributed to increasing internet penetration, rise of social media platforms, targeted advertising capabilities, mobile device proliferation, data analytics and insights.
The social media advertisement market size is expected to see rapid growth in the next few years. It will grow to $362.64 billion in 2028 at a compound annual growth rate (CAGR) of 12.5%. The growth in the forecast period can be attributed to rising influencer marketing, video content dominance, e-commerce integration, globalization of brands, rising user engagement. Major trends in the forecast period include social commerce integration, personalization and data privacy, cross-platform campaigns, niche platforms, social responsibility and purpose-driven advertising.
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Segmentation & Regional Insights
The social media advertisement market covered in this report is segmented –
1) By Advertisement Type: Microblogging, Photo Sharing, Video Sharing, Other Types
2) By Device: Mobile, Personal Computers or Laptops
3) By End-Use Industry: Healthcare, Automotive, Retail, Telecom, BFSI, Other End Users
North America was the largest region in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media advertisement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services. For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based United Nations specialized organization in charge of information and communication technology, besides other duties, the worldwide Internet user population is expected to reach 5.3 billion, or 66% of the overall population. This implies that the growth rate climbed from 5.1% in 2020–2021 to 6.1% in 2021. Moreover, according to Oberlo, a Germany-based online platform, there are currently 4.59 billion social media users worldwide. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period.
Key Industry Players
Major companies operating in the social media advertisement market report are Google LLC, Alphabet Inc., Facebook Inc., VK Company Limited, Tencent Holdings Limited, ByteDance Ltd., LinkedIn Corporation, Naver Corporation, Snap Inc., Twitter Inc., Sina Corporation, Pinterest Inc., Advance Publications Inc., AOL LLC, Yelp Inc., MySpace Inc., Renren Inc., Discord Inc., New Work SE, Hootsuite Inc., Quora Inc., Brandwatch Ltd., Nextdoor Inc., Hi5 Networks Inc., Automattic Inc., Foursquare Labs Inc., Meetup Inc., Meta Platforms Inc., Sprout Social Inc., Buffer Inc., Telegram Messenger LLP, Ifwe Inc., Friendster Inc., Socialbakers a.s.
The social media advertisement market report table of contents includes:
1. Executive Summary
2. Social Media Advertisement Market Characteristics
3. Social Media Advertisement Market Trends And Strategies
4. Social Media Advertisement Market – Macro Economic Scenario
5. Global Social Media Advertisement Market Size and Growth
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32. Global Social Media Advertisement Market Competitive Benchmarking
33. Global Social Media Advertisement Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Social Media Advertisement Market
35. Social Media Advertisement Market Future Outlook and Potential Analysis
36. Appendix
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