A spectator sport is one in which spectators, or observers, attend matches such as American football, association football, baseball, basketball, Canadian football, cricket, field hockey, formula 1, ice hockey, rugby league, rugby union, team handball, and volleyball.
Sizing and Forecast
The spectator sports market size has grown strongly in recent years. It will grow from $171.06 billion in 2023 to $182.4 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to emerging markets growth, and rapid urbanization.
The spectator sports market size is expected to see strong growth in the next few years. It will grow to $235.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to rising sponsorships, increase in internet accessible devices, multiple sports channels to capture viewership, and economic growth. Major trends in the forecast period include mobile ticketing, virtual reality to enhance spectators’ experience, analytics for pricing tickets, emerging markets are investing in sports, fusion of sports and entertainment, sponsorships to partnerships, corporate social responsibility and sustainability, rising demand for smart arenas/stadiums.
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Segmentation & Regional Insights
The spectator sports market covered in this report is segmented –
1) By Type: Sports Team & Clubs, Racing & Individual Sports
2) By Type Of Sport: Badminton, Baseball, Basketball, Cricket, Cycling, Hockey, Ice Hockey, Racing, Rugby/ Football, Soccer, Table Tennis, Tennis, Volleyball, Wrestling/Boxing, Mixed Martial Arts, Others
3) By Revenue Source: Media Rights, Tickets, Sponsorship, And Merchandising
Sub segments: Individual Sports, Racing And Cycling, Media Rights, Tickets, Sponsorship, Merchandising
North America was the largest region in the spectator sports market in 2023. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the spectator sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The market is expected to benefit from the steady economic growth forecasted for many developed and developing countries. The International Monetary Fund (IMF) stated that the global real GDP growth increased by 3.6% from 2021 to 2023. Recovering commodity prices are further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than developed markets in the forecast period. For instance, India’s GDP grew at 8.7% in 2021-22, up by 1.5% compared to 2019-20, whereas China registered a GDP growth of 8.1% in 2021. This continued economic growth is expected to drive the demand for spectator sports.
Key Industry Players
Major companies operating in the spectator sports market report are Dallas Cowboys, Real Madrid, FC Barcelona, New York Yankees, Manchester United Football Club, New England Patriots, Washington Redskins, New York Giants, Los Angeles Dodgers, Boston Red Sox, ATK Football Club, East Bengal Football Club, FC Goa, Sydney Football Club, Petaling Jaya City FC, Persija Jakarta, Arsenal F.C., Aston Villa F.C., Chelsea F.C., Valencia CF (Valencia Club de Fútbol), Juventus F.C., AC Sparta Prague, Bohemians Praha, Wisła Kraków, FCSB, CSKA Moscow, Canadian Football League, Sacramento Republic FC, North Carolina FC, Cruz Azul, Toronto FC, Clube de Regatas do Flamengo, Palmeiras, Club de Deportes Santiago Wanderers, Millonarios F.C., Clube Atlético Mineiro, Hapoel Haifa F.C., Galatasaray S.K., Trabzonspor, Ettifaq FC, Al-Ahli Saudi FC, Olympic Club, Ismaily SC, Kaizer Chiefs F.C., Orlando Pirates F.C., Bidvest Wits F.C., Enyimba International F.C.
The spectator sports market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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