Overview and Scope
Sports and fitness wear refers to clothing and footwear specifically designed for athletic activities, sports, and fitness routines. These garments are engineered to provide comfort, support, and performance-enhancing features tailored to the needs of athletes and fitness enthusiasts.
Sizing and Forecast
The sports and fitness wear market size has grown strongly in recent years. It will grow from $67.58 billion in 2023 to $71.48 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to fitness and health awareness, athleisure trend, celebrity endorsements and influencer culture, technological innovations, and e-commerce growth.
The sports and fitness wear market size is expected to see strong growth in the next few years. It will grow to $89.94 billion in 2028 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to sustainability and ethical practices, digitalization and personalization, emerging markets, health and wellness trends, innovation in performance wear. Major trends in the forecast period include rise of direct-to-consumer (DTC) brands, focus on inclusivity and diversity, expansion of sustainable product lines, integration of augmented reality (AR) and virtual reality (VR), health monitoring and fitness tracking.
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Segmentation & Regional Insights
The sports and fitness wears market covered in this report is segmented –
1) By Product: Top Wear, Bottom Wear, Support Items
2) By Application: Outdoor, Sports-Inspired, Performance
3) By End User: Men, Women
North America was the largest region in the sports and fitness wears market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports and fitness wears market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing focus on sports participation drives the sports and fitness wear market. Sports participation refers to the engagement of individuals in various sports and physical activities, including both organized and recreational sports. Sports and fitness wear provide practical benefits such as performance enhancement, injury prevention, and psychological and social advantages for athletes. For instance, in February 2023, according to the Sports & Fitness Industry Association (SFIA), a US-based trade association dedicated to promoting the sports and fitness industry, a total of 236.9 million Americans, representing 77.6% of the population, engaged in at least one sport activity, marking a 1.9% increase compared to 2021. Moreover, pickleball remains the fastest-growing sport, with participation nearly increasing by 85.7% year-over-year and by an astonishing 158.6% over three years. Therefore, increasing focus on sports participation will propel the growth of the sports and fitness wear market going forward.
Key Industry Players
Major companies operating in the sports and fitness wears market are Nike Inc., Adidas AG, Decathlon Group, The Gap Inc., Kappa, VF Corporation, Puma SE, Anta Sports Products Limited, Lululemon Athletica Inc., Skechers USA Inc., Ralph Lauren Corporation, Hanesbrands Inc., Under Armour Inc., New Balance Athletics Inc., Li Ning Company Limited, ASICS Corporation, Columbia Sportswear Company, Deckers Outdoor Corp., Fila Holdings Corp., Wolverine World Wide Inc., Mizuno Corporation, Brooks Sports Inc., Iconix International, Reebok International Limited, Patagonia Inc., Karhu Holding BV, Umbro International Limited
The sports and fitness wears market report table of contents includes:
1. Executive Summary
2. Sports And Fitness Wears Market Characteristics
3. Sports And Fitness Wears Market Trends And Strategies
4. Sports And Fitness Wears Market – Macro Economic Scenario
5. Global Sports And Fitness Wears Market Size and Growth
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32. Global Sports And Fitness Wears Market Competitive Benchmarking
33. Global Sports And Fitness Wears Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Sports And Fitness Wears Market
35. Sports And Fitness Wears Market Future Outlook and Potential Analysis
36. Appendix
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