The sports drinks market size is expected to see strong growth in the next few years. It will grow to $30.92 billion in 2028 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to increasing demand for zero-sugar sports drinks, growing popularity of sports and fitness activities, increasing participation in organized sports, increasing athletic events, and a growing number of fitness centers and gyms. Major trends in the forecast period include hybrid beverages, healthier formulations, digital integration and smart packaging, customization and personalization, natural and clean-label ingredients, plant-based formulations, and hydration monitoring technology.
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Segmentation & Regional Insights
The sports drinks market covered in this report is segmented –
1) By Soft Drink Type: Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-Based Sport Drinks
2) By Ingredient: Citric Acid, Flavors And Preservatives, Salts And Electrolytes, Carbohydrates, Vitamins, Other Ingredients
3) By Packaging Type: Aseptic Packages, Metal Can, Polyethylene Terephthalate (PET) Bottles
4) By Sub Distribution Channel: Convenience Stores, Online Retail, Specialty Stores, Supermarket Or Hypermarket, Other Sub Distribution Channels
5) By End User: Athletes, Casual Consumers, Lifestyle User
North America was the largest region in the sports drinks market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Growth in sports and athletics is expected to propel the growth of the sports drinks market going forward. Sports and athletics encompass a wide range of physical activities and competitive games that involve skill, strategy, and physical exertion. Increased interest and participation in sports and athletics are driven by various factors, including health awareness, accessibility to facilities, and societal emphasis on fitness. Sports drinks in sports and athletics primarily replenish fluids, electrolytes, and carbohydrates lost during intense physical activity. These drinks are formulated to replace fluids lost through sweating during exercise. For instance, in May 2023, according to the National Sporting Goods Association (NSGA), a US-based wholesaler and manufacturer of sports equipment, participation in fitness activities among Americans aged 7 and above increased by 4% from 2021 to 2022. Additionally, in April 2023, according to the Active Lives Adult Survey conducted by Sport England, a UK-based non-departmental public body, more than 60% of adults, totaling 29.1 million individuals, managed to engage in 150 or more minutes of physical activity per week, marking a year-on-year increase of 1.7%. Therefore, growth in sports and athletics is driving the growth of the sports drinks market.
Key Industry Players
Major companies operating in the sports drinks market report are Nestle SA; PepsiCo Inc; Abbott Laboratories; The Coca-Cola Company; GlaxoSmithKline plc; The Kraft Heinz Company; Suntory Holdings Limited; Keurig Dr Pepper Inc; Otsuka Holdings Co Ltd; Decathlon Sports India Pvt Ltd; Hormel Foods Corporation; The Swire Group; Molson Coors Beverage Company; Red Bull GmbH; Amway; Thai Beverages PCL; Monster Beverage Corporation; Nongfu Spring Co. Ltd.; AriZona Beverages USA; GNC Holdings LLC; Taisho Pharmaceutical Co Ltd; Britvic PLC; BA SPORTS NUTRITION LLC; Olvi Plc; Carabao Tawandang Co. Ltd.; The Jel Sert Company; GU Energy Labs; CytoSport Inc; BioSteel Sports Nutrition Inc.; ROAR Beverage Company; Stokely-Van Camp Inc.
The sports drinks market report table of contents includes:
1. Executive Summary
2. Sports Drinks Market Characteristics
3. Sports Drinks Market Trends And Strategies
4. Sports Drinks Market – Macro Economic Scenario
5. Global Sports Drinks Market Size and Growth
…………………………
32. Global Sports Drinks Market Competitive Benchmarking
33. Global Sports Drinks Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Sports Drinks Market
35. Sports Drinks Market Future Outlook and Potential Analysis
36. Appendix
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