Overview and Scope
The subscription e-commerce allows customers to subscribe to their websites or apps for recurring delivery of products or services. Subscription services can benefit businesses with regular cash flow, increased customer retention, and improved business growth decisions.
Sizing and Forecast
The subscription e-commerce market size has grown exponentially in recent years. It will grow from $199.41 billion in 2023 to $330.58 billion in 2024 at a compound annual growth rate (CAGR) of 65.8%. The growth in the historic period can be attributed to convenience and time-saving, personalization and curation, discovery and exploration, loyalty and retention, diverse product categories, flexible subscription plans.
The subscription e-commerce market size is expected to see exponential growth in the next few years. It will grow to $2227.63 billion in 2028 at a compound annual growth rate (CAGR) of 61.1%. The growth in the forecast period can be attributed to enhanced customer experience, sustainability focus, mobile app accessibility, supply chain optimization, innovative product offerings. Major trends in the forecast period include specialized subscription boxes, rental and try-before-you-buy models, artificial intelligence (AI) and predictive analytics, flexible subscription models, integration with lifestyle trends.
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Segmentation & Regional Insights
The subscription E-Commerce market covered in this report is segmented –
1) By Types of Subscriptions: Service Subscription, Subscription Box, Digital Content Subscription, Other Subscriptions
2) By Payment Mode: Online, By End Users: Women, Kids
3) By Application: Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness, Other Applications
North America was the largest region in the subscription e-commerce market in 2023. Asia-Pacific was the fastest-growing region in the market share. The regions covered in the subscription e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rapid growth of online shopping will contribute to the growth of the subscription e-commerce market going forward. The benefits of online shopping over retail purchases are shifting consumer preferences towards online shopping, especially those who opt for a subscription with additional benefits. Customers prefer to shop online because it increases convenience, reduces reliance on store visits, lowers travel costs, expands market space, lowers overheads, lowers costs, provides detailed information about products and services, and enables price comparisons, availability in a wide range of products, customer satisfaction, and the absence of crowds. For instance, in 2021, the US Census Bureau of the Department of Commerce estimated $222.5 billion in US retail e-commerce sales during the second quarter, a 3.3% increase from the previous quarter. The increasing growth of online shopping will boost the demand for subscription e-commerce market.
Key Industry Players
Major companies operating in the subscription e-commerce market report are Amazon.com Inc., Apple Inc., Costco Wholesale Corporation, The Home Depot Inc., The Kroger Co, Target Corporation, Unilever plc (Dollar Shave Club), Best Buy Co Inc., Porsche AG, Netflix Inc., Salesforce Commerce Cloud Inc., Adobe Commerce Inc., PetSmart Inc., HelloFresh SE, Wix.com Ltd., Subbly LLC, Barkbox Inc., Blue Apron Holdings Inc., Drupal Association, Birchbox Inc., Ipsy Inc., Recurly Inc., WooCommerce Inc., Sephora Play Inc., Salsita Software, Saleor Inc., Rockets of Awesome Inc., Joomla! Project, Bitsbox Inc., Shop BBC, BigCommerce Pty. Ltd., Chewy Inc., CommerceTools AG, eBay Inc., Edgewell Personal Care (Harry’s Inc.), Etsy Inc., Flintobox Inc., IKEA Systems B.V., Justfab Inc., Magento Inc., Nature Delivered Inc., OroCommerce Inc., Sellfy Inc., The Walt Disney Company, Walgreens Boots Alliance Inc., Walmart Inc.
The subscription e-commerce market report table of contents includes:
1. Executive Summary
2. Subscription E-commerce Market Report Structure
3. Subscription E-commerce Market Trends And Strategies
4. Subscription E-commerce Market – Macro Economic Scenario
5. Subscription E-commerce Market Size And Growth
…..
32. Global Subscription E-commerce Market Competitive Benchmarking
33. Global Subscription E-commerce Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Subscription E-commerce Market
35. Subscription E-commerce Market Future Outlook and Potential Analysis
36. Appendix
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