The Swimwear Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Swimwear Global Market Report 2024, The swimwear market size has grown strongly in recent years. It will grow from $22.72 billion in 2023 to $24.39 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to rise of beach tourism, body positivity movement, cultural influences, seasonal demand, marketing campaigns.
The swimwear market size is expected to see strong growth in the next few years. It will grow to $32.1 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to sustainability focus, resort wear integration, inclusive sizing and body positivity, customization and personalization, athleisure influence. Major trends in the forecast period include versatility in design, digital innovation in retail, bold prints and colors, celebrity collaborations, modest swimwear options, virtual try-on technologies.
Growing consumer inclination towards water activities is expected to propel the growth of the swimwear market. The rising popularity of sports activities, particularly for health reasons and the growing number of international water sporting events, are pushing consumers to participate in water sports and recreational activities. For instance, in October 2023, according to the Livestrong Foundation, a US-based nonprofit organization, every year, over 91 million Americans, or 31% of the population, swim in lakes, rivers, and oceans. 36 % of kids aged 7 to 17 years swim at least six times a year and 15% of adults swim 6 times or more a year on average. Overall, there has been an upsurge in outdoor swimming owing to health and recreational benefits, and equally contributing to the growth of the swimwear market.
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The swimwear market covered in this report is segmented –
1) By Type: Women’s Swimwear, Men’s Swimwear, Goggles and Swim Caps
2) By Fabric Type: Nylon, Polyester, Spandex, Other Fabric Types
3) By End-User: Men, Women, Kids
4) By Distribution Channel: Online Stores, Offline Stores
Major companies operating in the swimwear market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the swimwear market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced solutions by combining resources and capabilities. For instance, in June 2021, Adidas AG, a Germany-based corporation that designs and manufactures sports shoes, clothing, and accessories partnered with IVY PARK, a US-based fashion and activewear brand to launch a swimwear capsule collection called flex park. The swimsuit capsule has contrasting white highlights and stripes against a vibrant neon color scheme. Performance stretch weave, chiffon, performance mesh, and polyester swim materials with at least 85% recycled content are among the textiles utilized in the collection. One-piece swimsuits, beach-ready cover-ups, stylish two-piece sets, a matching shirt and short set for men, slides, a bucket hat, and a bag are all part of the collection. This collaboration is to create the flex park swimwear capsule, which celebrates the empowered spirit of self-expression and aims to instill originality and self-confidence.
The swimwear market report table of contents includes:
1. Executive Summary
2. Swimwear Market Characteristics
3. Swimwear Market Trends And Strategies
4. Swimwear Market – Macro Economic Scenario
5. Global Swimwear Market Size and Growth
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26. South America Swimwear Market
27. Brazil Swimwear Market
28. Middle East Swimwear Market
29. Africa Swimwear Market
30. Swimwear Market Competitive Landscape And Company Profiles
Top Major Players:
- PVH Corp
- Pentland Group
- Wacoal
- Perry Ellis International
- Quiksilver Inc
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