The toilet roll market size is expected to see strong growth in the next few years. It will grow to $26.43 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to growing e-commerce and online retailing, environmental sustainability concerns, innovation in product design and packaging, pandemic-driven buying patterns, hygiene and sanitation practices. Major trends in the forecast period include integration of smart and iot features, expansion of e-commerce channels for purchases, partnerships with charitable causes and sustainability initiatives, introduction of travel-friendly and compact options, premiumization with high-end and luxury varieties.
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Segmentation & Regional Insights
The toilet roll market covered in this report is segmented –
1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial
Asia-Pacific was the largest region in the toilet roll market in 2023. North America was the second largest region in the global toilet roll market analysis. The regions covered in the toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing consciousness of the public to maintain cleanliness and personal hygiene especially among urban regions is increasing the demand for toilet rolls in public premises called Away-from-home (AFH) toilet paper. Countries with the fastest-growing consumer markets like India and Indonesia are experiencing wider exposure to away-from-home toilet paper even if they don’t consider toilet paper as a means of personal hygiene, could also increase the demand for toilet paper. For instance, in July 2021, according to Paper TR, a China-based is supplier specialized in the tissue industry, the average global consumption of tissue paper is 5,2 kg, whereas North America uses about 25 kg. The greatest category in terms of annual use, with 12,7 kg per capita, is toilet papers. Even though Americans only make up 4% of the worldwide population, they account for 20% of global spending. Therefore, the increasing in demand for AFH toilet paper and hygiene products among residents of urban regions is expected to drive the toilet roll market growth.
Key Industry Players
Major companies operating in the toilet roll market report are Procter & Gamble, Unilever plc, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Kleenex, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Georgia-Pacific LLC, Traidcraft Toilet Tissue, Essity AB, The Clorox Company, Church & Dwight Co. Inc., Cascades Inc., Angel Soft, Kirkland Signature, Seventh Generation Inc., Coronet, Windsoft, Caprice Green Toilet Paper, Charmin Ultra Soft, Green Forest Unscented Bathroom, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft ‘N Gentle, Tesco Value Toilet Paper, Velvet Toilet Tissue, White Cloud
The toilet roll market report table of contents includes:
1. Executive Summary
2. Toilet Roll Market Characteristics
3. Toilet Roll Market Trends And Strategies
4. Toilet Roll Market – Macro Economic Scenario
5. Global Toilet Roll Market Size and Growth
………………..
32. Global Toilet Roll Market Competitive Benchmarking
33. Global Toilet Roll Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Toilet Roll Market
35. Toilet Roll Market Future Outlook and Potential Analysis
36. Appendix
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