Overview and Scope
Tortilla refers to a thin, unleavened flatbread, made of corn flour, filled with cheese, salsa, beans, guacamole, or meat. It is used to scoop up sauced or stewed dishes and contains enough lipids, vitamins, calcium, and magnesium for proper body growth. Tortillas are common in many parts of Mexican food.
Sizing and Forecast
The tortilla market size has grown strongly in recent years. It will grow from $46.43 billion in 2023 to $50.33 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to traditional dietary staple, versatility in culinary applications, shift to healthier alternatives, rise in mexican and tex-mex cuisine, globalization of food preferences, convenience and ready-to-eat foods.
The tortilla market size is expected to see strong growth in the next few years. It will grow to $67.36 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to healthy and nutritious image, plant-based and vegan diets, global fusion cuisine, expansion of breakfast burritos and wraps, rise in snacking culture, sustainability and ethical sourcing. Major trends in the forecast period include innovation in flavors and ingredients, clean label and natural ingredients, strategic partnerships, innovation in tortilla flavors.
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Segmentation & Regional Insights
The tortilla market covered in this report is segmented –
1) By Product Type: Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas, Other Products
2) By Nature: Organic, Conventional
3) By Processing Type: Fresh, Frozen
4) By Source: Wheat, Corn
5) By Distribution Channels: Hypermarkets, Supermarkets, Convenience Stores, Online, Other Distribution Channels
North America was the largest region in the tortilla market in 2023. Latin America is expected to be the fastest-growing region in the global tortilla market during the forecast period. The regions covered in the tortilla market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increase in the number of people suffering from nutritional deficiencies is expected to propel the growth of the tortilla market going forward. Nutritional deficiency refers to the lack of necessary vitamins and minerals in the diet, which can lead to malnutrition and anemia diseases. Tortilla helps prevent nutritional deficiency because they are moderately high in calories and are a good source of protein, vitamins, iron, fiber, and other vitamins. They boost the body’s growth and energy with high-potential nutrition. For instance, in June 2021, according to the reports shared by the World Health Organization (WHO), a Netherlands-based chemical company, under nutrition was a contributing factor in 45% of all deaths of children under the age of five worldwide. Furthermore, in February 2023, according to the United Nations International Children’s Emergency Fund (UNICEF), a US-based humanitarian aid organization, 30% of women aged 15-49 have anemia, 10% suffer from underweight, and over 35% are overweight, of whom 13% are obese. Therefore, the increase in the number of people suffering from nutritional deficiencies is driving the growth of the tortilla market.
Key Industry Players
Major companies operating in the tortilla market report are GRUMA S.A.B. de C.V, PepsiCo Inc., Easy Food Inc., La Tortilla Factory Inc., Liven S.A., Ole Mexican Foods Inc., Catallia Mexican Foods LLC, Aranda’s Tortilla Company Inc., Arevalo Foods Inc., Azteca Foods Inc., Tyson Foods Inc., Fiesta Tortilla Factory Inc., Eagle Foods Holdings Pty. Ltd., Cargill Incorporated, Grupo Bimbo S.A.B. de C.V, Hain Celestial Group, Senor Pepe’s Mexican Food Factory LLC, Siete Family Foods, Reser’s Fine Foods Inc., General Mills Inc., Tortilla King Inc., Rudy’s Tortilla, Franco Whole Foods, Los Amigos Tortilla Manufacturing Inc., Tortilla Company Inc., Carolina Cider Company, Mission Foods Inc., Ortega Foods Corporation, Goya Foods Inc., Hernandez Manufacturing Inc.
The tortilla market report table of contents includes:
1. Executive Summary
2. Tortilla Market Characteristics
3. Tortilla Market Trends And Strategies
4. Tortilla Market – Macro Economic Scenario
5. Global Tortilla Market Size and Growth
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31. Global Tortilla Market Competitive Benchmarking
32. Global Tortilla Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Tortilla Market
34. Tortilla Market Future Outlook and Potential Analysis
35. Appendix
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