The increase in renovation and construction of bathrooms in new modern apartments and commercial sectors, increase in consumer preferences for functional as well as stylish bathrooms are the leading factors driving the global towel warmer market during the projected period.
According to TechSci Research report, “Towel Warmer Market–Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the global towel warmer market is expected to grow faster during the forecast period. The rising awareness of customers towards hygiene and preventing the growth of bacteria in a damp towel, which harms the user’s health by causing various health issues like diarrhea, vomiting, etc., is driving the market growth. Additionally, towel warmers eliminate coliform bacteria, mold, mildew, and spores and reduce the dangers of illness and contamination from damp towels, significantly boosting the global market. In addition, the benefits of heating towels through towel warmers minimize the time towels take to dampen after each use. As a result, the demand for towel warmers is increasing.
Another essential aspect driving growth is the development of a programmable and Wi-Fi-equipped towel warmer that can be turned on or off based on consumer demand. Additionally, the rising consumer spending capacity and the expanding manufacturers’ promotional efforts via online retail platforms fuel the market expansion. Furthermore, the leading players are anticipated to boost the towel warmers market in the upcoming years by creating robust and energy-efficient variants using recyclable, corrosion-resistant, and high-grade stainless steel.
Various international and domestic companies are trying to enhance their market reach by increasing their R&D investment. For instance, in 2020, Vogue UK, a manufacturer of towel warmers and radiators, introduced Astute which is advanced, lighter-weight heating solution. It is composed of aluminium, which is very flexible and easy to install, and its lightweight core material can be installed on any interior wall. Also, in 2021, DOACELIFE introduced its Towel Warmer Bucket, designed to help remove germs from towels and other clothing materials. This towel warmer distinguishes itself from other towel warmers by its numerous enticing features and technological advancements. It’s the ideal home appliance for offering a spa-like treatment with towels while keeping the user germ free.
Based on technology, the global towel warmer market is divided into electronic and hydronic. In terms of sales, the electric segment dominated the global towel warmer market. Low energy consumption, simple installation, and ease of use are the main factors influencing the demand for electric towel warmers. Since many commercial buildings lack central heating systems and have limited space, many corporate owners prefer to purchase portable towel warmers.
Based on the region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South Africa. Europe holds the largest market share due to the region’s cold temperature in the region, which encourages people to heat their towels for added comfort and a stress-free environment. Furthermore, because of the region’s increased tourism, Europe’s commercial sector has experienced tremendous expansion, which paved the way for the expanding use of heated towel warmers. In Europe, the hotel industry is responsible for almost 85% of all tourism. The rapidly growing hotel industry increases the demand for towel warmers.
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The global towel warmer is segmented based on product type, technology, end-user, and distribution channel, regional distribution and competitive analysis. The market is divided into cabinet, rail, and bucket based on product type. Based on technology, the market is further divided into hydronic and electronic. Based on end user, the market is segmented into spa & salons, hotels & resorts, gym & fitness center, residential, and others (swimming pools, hospitals, etc.). Based on distribution channel, the market is fragmented into supermarkets/hypermarkets, distributor & dealer, online, and others (direct sales, multi-branded stores).
Key market players in the global towel warmer market include:
- Runtal North America, Inc. (Zehnder Group)
- Korado Group
- Stelrad Radiator Group
- Radox Radiators Ltd
- Pitacs Limited
- Apollo Radiators Pvt Ltd
- Tangshan St. Lawrence Radiator Manufacturing Co. Ltd.
- Vogue UK
- Myson Inc.
- Porcelanosa Group
As part of the Zehnder Group AG, headquartered in Switzerland, Runtal North America, Inc., is a manufacturer of welded steel hydronic and electric heating products for residential and commercial purposes. Runtal North America serves clients globally.
Koradi Group is one of the manufacturers of steel panel heaters and radiators in the Czech Republic and Europe. The panel radiators RADIK, tube radiators KORALUX, design radiators KORATHERM, and an extensive selection of convectors are the company’s primary manufacturing programs. The company’s radiators’ quality has been verified over the 50-year history by more than 30 million customers worldwide.
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“The rising demand for advanced bathroom models is one of the factors driving the global towel warmer market. Also, towel warmers have various benefits, including quickly drying the towel, making them useful in cold and humid climates. They also maintain the bathroom hygienic as dry towels reduce the chance of a damp breeding ground for germs and fungus. Furthermore, these warmers are energy-saving devices. Also, there has been a significant increase in the number of gyms, health and fitness clubs, and spa facilities, which is also increasing the demand for towel warmers.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Towel Warmer Market- Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Cabinet, Rail, Bucket), By Technology (Hydronic, Electronic), By End User (Spa & Salons, Hotels & Resorts, Gym & Fitness Center, Residential, Others (Swimming Pool, Hospitals etc.)) By Distribution Channel (Supermarkets/Hypermarkets, Distributor & Dealer, Online, Others (Direct Sales, Multi-Branded Stores), By Region”, has evaluated the future growth potential of towel warmers in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global towel warmer market.
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