Traditional Radio Advertising Global Market Analysis 2023

The Traditional Radio Advertising Global Market Report 2023, provides comprehensive information on the traditional radio advertising market across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.

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As per The Business Research Company’s Traditional Radio Advertising Global Market Report 2023, the global traditional radio advertising market size is expected to grow from $25.55 billion in 2022 to $26.11 billion in 2023 at a compound annual growth rate (CAGR) of 2.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global traditional radio advertising market size is expected to grow to $28.33 billion in 2027 at a CAGR of 2.1%.

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Growing advancements in radio technology have emerged as the key trend gaining popularity in the traditional radio advertising market. The market is witnessing the advancement in radio technology which aids in better traditional radio advertising. For instance, in 2020, Ericsson, a Sweden-based provider of information and communication technology (ICT) to service providers, launched antenna-integrated radio (AIR). A unique feature of antenna-integrated Radio (AIR) is its ability to help mobile operators construct mid-band 5G networks more quickly and widely without increasing the size of their sites. Existing sites don’t require any more physical space. The new solutions enable communications service providers to roll out mid-band 5G more quickly and broadly when combined with massive MIMO. This advancement may help in providing better radio advertising solutions.

The traditional radio advertising market is segmented:

1) By Type: Terrestrial Radio Broadcast Advertising, Satellite Radio Advertising

2) By Enterprise Size: Large Enterprise, Small And Medium Enterprise

3) By Industry Vertical: Automotive, Financial Services, Media And Entertainment, Fast-Moving Consumer Goods (FMCG), Retail, Real Estate, Education, Other industry verticals

North America was the largest region in the traditional radio advertising market in 2022.

The table of contents in TBRC’s traditional radio advertising market report includes:

1. Executive Summary
2. Traditional Radio Advertising Market Characteristics
3. Traditional Radio Advertising Market Trends And Strategies
4. Traditional Radio Advertising Market – Macro Economic Scenario
5. Traditional Radio Advertising Market Size And Growth

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26. Africa Traditional Radio Advertising Market
27. Traditional Radio Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Traditional Radio Advertising Market
29. Traditional Radio Advertising Market Future Outlook and Potential Analysis
30. Appendix

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