Worsening conditions of on-going pandemic is driving the growth of United States fruit & vegetable juice market in the forecast period.
According to TechSci report on, “United States Fruits & Vegetables Juice Market By Product Type (Fruit Juice, Mixed Juice, Vegetable Juice), By Nature (Conventional Vs Organic), By Distribution Channel (Departmental Store, Hypermarket/Supermarket Online and Others {Convenience Store, Wholesale for Beverages}), By Region, Competition Forecast & Opportunities, 2026”, United States fruit & vegetable juice market is projected to show a robust growth in the upcoming five years with an impressive CAGR. The market attributes responsible for the growth in the forecast years, 2022-2026 include the recent outbreak as well as the uncontrollable spread of the COVID-19 virus. The spread of infection has generated the concern of healthy diet as well as supplementing the requirement of the needed nutrients, vitamins, and minerals in the daily diet. Moreover, rise in the consumption of these juices as a regular beverage and changing consumer palate is driving the growth of the market in the upcoming five years. Also, the advantages of the cold pressed juices are the major factors accelerating the growth of this market in the next five years. Health conscious consumers are increasing and so is their preference towards healthier beverages over the caffeinated and soda drinks.
Popularity of the non-alcoholic beverages, cola, flavored sodas, and other sugar sweetened beverages may put a minor restrain over the market, although the recent inclination of the consumer towards healthier diet and healthy options of their eating and drinking habits is driving the market growth substantially in the next five years of forecast until 2026.
Harvard University’s School of Public Health reported in its recent research papers that individuals who consumed drinks that contained high amount of sugar regularly are at a greater risk of developing diseases such as type 2 diabetes, obesity, and cardiac related disorders. Loss of teeth in the younger child population due to dental caries that develop due to over consumption of these sweetened beverages and in some instances periodontal diseases, threats the future generation to a large extent. Thus, with rising cognizance among consumers, the sale of fruit and vegetable juices is seen to be increasing.
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The United States fruits & vegetables juice market segmentation is based on product type, nature, distribution channel, regional distribution and competitional landscape.
Based on product type, the market is further segmented into fruit juices, mixed juices, and vegetable juices. Mixed juices are growing at a rapid rate due to the rising consumption of the mixed flavors and their preference rising among the population. Moreover, the nutrient content of these juices increases over the fruit juice or vegetable juice. On these mentioned factors, one may expect the fastest growing CAGR from the mixed juices in the upcoming five years. Fruit juices are anticipated to hold the largest shares of the market in the upcoming five years on the grounds of wide variation of the products. Be it topical fruits, citrus fruits, berries, etc., all variants are widely available through various distribution channels. Also, these juices have high nutrient value as well as the flavors that is tempting the consumers and thus preferred by a large majority of the population. Fruit juices are also incorporated as a part of breakfast meal to compensate the daily quota of minerals and vitamins in one serving. With increased number of consumers following the trend of healthier lifestyles, the demand for fruit juices has increased tremendously causing manufacturers to develop new variants.
Holding the largest revenue shares of the market, a partial list of the market players includes Florida’s Natural Growers, Del Monte Foods, Inc., Ocean Spray Corporation, Apple & Eve, LLC, Langer Juice Company, Inc., The Ceres Beverage Company (Pioneer Foods), Campbell Soup Company, The Coca Cola., PepsiCo, Inc., Vegetable Juices Inc., among others. The market players are actively involved with the research and development to prolong the shelf lives of their products. Other criteria like packaging, advertisements, and digital promotion are some of the strategic recommendations that the market players have employed and keep innovating for further growth in the market.
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“South West region of the country is anticipated to be the promising region for the future of the market. The market growth can be attributed to the presence of the major market players and their brand build up capacity. Moreover, the distribution channel in the south west states is better as compared to the rest of the regions. New market players may try research and development of the better supply and storing of the product to make a face value in the already settled market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Fruits & Vegetables Juice Market By Product Type (Fruit Juice, Mixed Juice, Vegetable Juice), By Nature (Conventional Vs Organic), By Distribution Channel (Departmental Store, Hypermarket/Supermarket Online and Others {Convenience Store, Wholesale for Beverages}), By Region, Competition Forecast & Opportunities, 2026” has evaluated the future growth potential of United States Fruit & Vegetable Juice market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States Fruit & Vegetable Juice market.
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