Growing need to keep hairs healthy coupled with prevalence of various hair disorders to drive United States hair care market
According to TechSci Research report, “United States Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Competition, Forecast & Opportunities, 2027”, United States hair care market is expected to witness a steady CAGR over the forecast period. Prevalence of the beauty and hair grooming trend in the country is one of the major factors accounting for the growth of United States hair care market. Moreover, high disposable income is further expected to bode well for the growth of United States hair care market through the forecast period. In addition to this, increased stress levels coupled with changing lifestyle patterns has led to increased instances of hair loss amongst young people, especially men, which is positively influencing the growth of United States hair care market.
Also, growing prevalence of hair-related issues from harmful effects of pollution, longer working hours and longer travel times is making headway for the growth of United States hair care market. Along with this, rapidly expanding personal care industry is expected to positively contribute to the market growth during the next five years.
However, there are some factors that might act as major impediments to the growth of United States hair care market through 2027 including high cost involved in the manufacturing of products. Moreover, increasing susceptibility to diseases such as cancer and asthma by the use of hair care products might hamper the market growth during the forecast period.
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United States hair care market can be segmented based on type, distribution channel, company, and region. Considering the distribution channel, the market is fragmented into modern trade, general store, specialty stores, online sales channel, and others. Among these, the online sales channel is projected to register high growth during the forecast period. This high growth can be attributed to availability of good discounts on numerous products. Moreover, variety of product are available for the customers to check at the same time, which is expected to further bolster the growth of the online sales segment over the next five years. Additionally, consumers lack time to visit physical stores to purchase products owing to their hectic lifestyle, which is propelling the segmental growth. Based on type, the market can be categorized into hair spray, conditioner, shampoo, hair oil, and others. Out of these, the shampoos segment accounted for the highest hair care market share until 2019 and is expected to remain dominant throughout the forecast period as well, which can be attributed to the fact that shampoos are custom-made according to differences associated with hair quality, age, specific scalp related problems, and hair care preferences which significantly increases the demand for shampoos.
Shiseido USA, Johnson & Johnson Services, Inc., Unilever USA, Amway, Oriflame USA, Procter & Gamble US, L’Oreal USA, Inc., Revlon Inc., Kao, Beiersdorf Inc., are among others are the leading players operating in United States hair care market. The players are adopting several growth strategies to enhance the market scenario of hair care. Other competitive strategies include new product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diverse their product portfolio in order to strengthen their market position.
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“United States hair care market is forecast to register significant CAGR until 2025 on account of development of advanced hair care products. Furthermore, presence of numerous hair care brands in the country is further expected to boost the market for hair care over the coming years. In addition to this, higher spending on personal care products., is further aiding the market growth in the country”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“United States Hair Care Market By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Competition, Forecast & Opportunities, 2027” has evaluated the future growth potential of United States hair care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States hair care market.
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