The United States Oral Care Market is being driven by increasing dental disease prevalence and demand for aesthetic treatments.
According to TechSci Research’s report, the United States Oral Care Market was USD 9.13 billion in 2022, with an expected 4.21% CAGR during 2024-2028. Oral care is crucial for overall health, witnessing growth with mouthwash popularity and online retail. Challenges like limited access to dental care persist, pushing the industry towards innovative solutions like teledentistry and sustainable practices. Equitable access to quality oral care remains a priority.
Recent years have seen significant changes in US oral care, with promising developments and challenges. With growing awareness of oral health’s importance, online platforms have become primary for purchasing oral care products. The convenience of e-commerce, accelerated by COVID-19, has transformed how Americans access oral care, offering unmatched convenience.
Simultaneously, the industry embraces technology, driving advances in preventive and treatment methods. Teledentistry addresses access gaps through virtual consultations, promoting early intervention. Dental technology advancements, from 3D printing to AI-driven diagnostics, improve accuracy and patient experience, making dental visits more comfortable.
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Amid promising trends, the US oral care sector faces significant challenges affecting millions. Limited dental care access, especially for uninsured or rural populations, delays interventions, leading to costly treatments. Addressing this requires policy reforms, funding for underserved regions, and teledentistry.
Oral health disparities persist across demographics, reflecting socioeconomic and racial divides. Low-income individuals lack preventive care access, while minorities face disproportionate challenges. Targeted initiatives like education programs and culturally sensitive care can mitigate disparities, ensuring equal oral health opportunities.
The US Oral Care market is segmented by product, sales channel, and region. Online sales are booming due to convenience and COVID-19’s push for contactless shopping. Subscription services are gaining traction, offering automatic replenishment. The online segment provides easy access to a variety of products and is poised for further growth.
Major companies operating in United States Oral Care market are:
- The Procter & Gamble Company
- Unilever Inc.
- Colgate-Palmolive Company
- Glaxo Smith Kline LLC
- Johnson & Johnson Consumer Inc.
- Chruch & Dwight Co.
- LG Corporation
- Lion Corporation
- Koninklijke Philips N.V.
- Henkel AG & Co. KgaA
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“Oral care in the US presents both opportunities and challenges. The market is growing, driven by increased demand for products like mouthwash and online shopping. However, challenges such as limited access to dental care, disparities in oral health outcomes, and rising costs persist. The industry is adapting with teledentistry, personalized care, and sustainability efforts. Ensuring affordable oral healthcare remains crucial for overall well-being,” said Mr. Karan Chechi, Research Director at TechSci Research.
“US Oral Care Market By Product (Toothpaste, Toothbrush, Mouth Wash, Dental Accessories), By Sales Channel (Hypermarket, Department Stores, Pharmacies, Online), By Region, By Competition Forecast & Opportunities, 2018-2028F, evaluates market growth potential, providing insights on size, structure, and future trends. The report aims to offer valuable market intelligence for decision-makers, identifying emerging trends, drivers, challenges, and opportunities.”
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