The US Tissue Paper Market is thriving due to shifting consumer lifestyles, increased hygiene awareness, sustainability efforts, and the rise of e-commerce.
As per the TechSci Research report, the US Tissue Paper Market was valued at USD 13.65 billion in 2022 and is projected to grow at a CAGR of 5.3% from 2024 to 2028. Tissue paper products, including facial tissues, toilet paper, paper towels, and napkins, are integral to daily life across homes, businesses, and public spaces in the United States.
Originating in the early 20th century, tissue paper gained widespread popularity later, revolutionizing hygiene practices. The market has since expanded significantly in terms of product diversity and market size, driven by innovations like multi-ply tissues and decorative designs.
Competition is fierce in the US tissue paper market, with both large corporations like Kimberly-Clark, Procter & Gamble, and Georgia-Pacific and smaller players competing for market share. Consumer preferences, economic factors, and technological advancements play crucial roles in shaping market dynamics. Softness and absorbency are increasingly prioritized, while economic conditions influence brand preferences, particularly during downturns.
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The tissue paper market is undergoing a shift towards sustainability due to environmental concerns, driving the demand for recyclable and biodegradable alternatives. Industry practices have evolved to embrace responsible forestry and waste management practices, with manufacturers obtaining certifications like FSC and increasing the use of recycled paper.
Innovation in manufacturing processes will continue to reduce environmental impact, meeting the growing demand for eco-friendly products. Technological advancements will enhance product features such as softness and absorbency, while smart packaging with resealable closures may become more common.
E-commerce will reshape the market landscape, offering consumers convenient purchasing options and subscription services. Manufacturers and retailers must optimize their e-commerce strategies to adapt to this trend.
The US tissue paper market is segmented by product, end user, sales channel, and region. Toilet paper holds a significant market share due to its essential role in sanitation. The South region dominates the market, boasting advanced pulp and paper mills capable of meeting demand efficiently.
Key market players in the United States Tissue Paper market include:
- Kimberly-Clark Corporation
- The Procter & Gamble Company
- Cascades Inc.
- Clearwater Paper Corporation
- INTERNATIONAL PAPER COMPANY
- Essity Aktiebolag (publ)
- Sofidel America Corp.
- Von Drehle Corporation
- First Quality Tissue LLC
- OASIS TISSUE, LLC
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“The US tissue paper market is an evolving industry driven by changing consumer preferences, environmental considerations, and technological advancements. Balancing convenience and sustainability, the future promises a more innovative and eco-friendly tissue paper sector, integral to American daily life.” – Mr. Karan Chechi, Research Director, TechSci Research.
“US Tissue Paper Market Segmentation: Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, Others), End User (Residential, Hospital, Food and Beverage Industry, Others), Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Pharmacy/Drug Stores, Online, Others), Region, Competition, Forecast 2018-2028. The report offers insights on market structure, size, share, and future prospects, aiding informed decision-making and highlighting emerging trends, drivers, challenges, and opportunities.”
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