The United States Women Grooming market is anticipated to grow during the forecast period owing to factors such as the rising popularity of social media platforms, growing focus on self-care products, and increasing availability of products in the country.
According to the TechSci Research report, “United States Women Grooming Market–By Region, Competition, Opportunity, and Forecast, 2018-2028F,” the United States women grooming market is anticipated to grow at the fastest rate during the forecast period due to a combination of factors which includes increasing standard of living, optimistic attitude toward personal care products as a form of dignity & social recognition, and rising consumer preference for luxury and premium brands. The excessive use of chemical substances in personal care products has long-term consequences on the body, such as skin discoloration, blemishes, hair loss, acne, allergies, and other adverse effects. As a result, consumers are increasingly shifting to dependable and chemical-free products.
The United States women grooming market is driven by several factors, such as increasing urbanization, growing working population of women, changing lifestyle, and rising consumer awareness regarding hygiene and need for safe skin & hair care. This heightened concern for sanitation and personal health has led to a surge in the demand for personal care products in the United States. The changing lifestyle of consumers and increasing spending power have both contributed to the growth of the United States women grooming products market in the country.
Fragrance products are also gaining popularity in the United States which drives the growth of the United States women grooming market during the forecast period. Fragrance products such as perfumes, body sprays, and scented soaps have a substantial following among consumers. Brands can benefit from distinctive scent profiles, personalized fragrance experiences, and eco-friendly packaging to differentiate themselves in the market.
The United States grooming market is influenced by influencers and social media, with many customers relying on online reviews and recommendations from influencers to make their purchasing decisions. Therefore, the popularity of social media platforms and influencer marketing also fuels the United States women grooming market.
The advantages of online shopping have resulted in a considerable expansion of the women’s grooming e-commerce industry in the United States. Consumers tend to opt for online shopping for beauty or personal care products due to the availability of a wide variety of products, competitive prices, and convenience of being able to access customer reviews prior to making a purchase.
The United States beauty and grooming industry has seen a surge in the use of social media platforms as a marketing tool, with influencers and beauty bloggers playing a key role in influencing consumer preferences and advertising products. Brands often partner with influencers to target their audience and increase brand recognition.
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The United States women grooming market is segmented based on product type, price range, distribution channel, and region.
Based on product type, the United States women grooming market is segmented into skin care, hair care, fragrances, and others. Among these, the skin care segment has a significant share of the market. These products offer a range of benefits, including the repair of body cells, the brightening of skin pigments, the alleviation of wrinkles and signs of aging, the reduction of the occurrence of acne, the removal of dark spots, and the preservation of healthy and youthful skin. These remarkable benefits are driving the growth of the market.
Based on distribution channel, the United States women grooming market is segmented into supermarkets/hypermarkets, specialty stores, multi-branded stores, online, and others. Among these, the online segment is the fastest-growing segment in the market during the forecast period. The growth of the segment has been driven by the increased use of the internet and the targeting of the target audience by companies to promote their products through the use of promotion of products through social media, and the use of mobile-based ads notifications. Furthermore, the presence of online competition between players offering substantial discounts and free delivery and exchange facilities will further drive the growth of the online segment in the United States women grooming market during the forecast period.
Key market players operating in the United States women grooming market include:
- The Procter & Gamble Company
- Unilever United States, Inc.
- Beiersdorf, Inc.
- L’Oréal USA, Inc.
- Estée Lauder Inc.
- Shiseido Americas Corporation
- Edgewell Personal Care Company
- Coty Inc.
- Johnson & Johnson Consumer Inc.
- Galderma Laboratories, L.P. (Cetaphil)
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“The United States women grooming market has seen considerable development in the past few years. As beauty standards & focus have shifted to self-care and self-expression, women have become increasingly discerning in their grooming investments. The market encompasses a broad selection of skincare and haircare products, as well as cosmetics and personal care items. Leading brands, as well as new startups, are continually innovating to meet the needs and preferences of consumers. The emergence of social media platforms and influencers also have a significant impact on consumer demand. Furthermore, the popularity of organic and sustainable products has increased, as women have become more conscious of sustainability and well-being,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“United States Women Grooming Market By Product Type (Skin Care, Hair Care, Fragrances, and Others), By Price Range (Mass, Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, and Others), By Region, Competition, Forecast, and Opportunities, 2018-2028F” has evaluated the future growth potential of the United States women grooming market and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the United States women grooming market.
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