The US Women’s Grooming market is poised for growth due to factors like social media’s rising influence, increasing emphasis on self-care, and wider product availability.
TechSci Research’s report forecasts robust growth for the US women’s grooming market, driven by rising living standards, personal care products’ association with dignity and social status, and a preference for luxury brands. Concerns over chemical exposure in personal care items have fueled demand for reliable, chemical-free alternatives.
Factors such as urbanization, a growing working female population, lifestyle changes, and hygiene awareness are propelling market growth. Fragrance products, including perfumes and scented soaps, are particularly popular, leveraging unique scents, personalized experiences, and eco-friendly packaging to stand out.
Influencers and social media significantly impact consumer choices in the grooming market, with online reviews and recommendations playing a crucial role. E-commerce has flourished due to its convenience, variety, competitive pricing, and access to customer feedback.
The beauty industry in the US extensively utilizes social media for marketing, with influencers and bloggers shaping consumer preferences and advertising products. Brands often collaborate with influencers to target specific audiences and enhance brand visibility.
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The US women’s grooming market is categorized by product type, price range, distribution channel, and region. In terms of product type, it includes skincare, haircare, fragrances, and others, with skincare holding a significant market share. Skincare products offer various benefits like cell repair, skin brightening, wrinkle reduction, acne prevention, dark spot removal, and maintaining youthful skin, driving market growth.
Regarding distribution channels, options include supermarkets/hypermarkets, specialty stores, multi-branded stores, online, and others. The online segment experiences the highest growth, fueled by increased internet usage and targeted promotion via social media and mobile ads. Intense online competition with discounts and free delivery enhances this growth trend in the US women’s grooming market.
Key market players operating in the United States women grooming market include:
· The Procter & Gamble Company
· Unilever United States, Inc.
· Beiersdorf, Inc.
· L’Oréal USA, Inc.
· Estée Lauder Inc.
· Shiseido Americas Corporation
· Edgewell Personal Care Company
· Coty Inc.
· Johnson & Johnson Consumer Inc.
· Galderma Laboratories, L.P. (Cetaphil)
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“The US women’s grooming market has grown significantly recently. With a focus on self-care and self-expression, women are investing more discerningly in grooming. The market offers a wide range of skincare, haircare, cosmetics, and personal care products. Brands, both established and new, continuously innovate to meet consumer preferences, influenced by social media and influencers. The demand for organic and sustainable products is also rising as women prioritize sustainability and well-being,” said Mr. Karan Chechi, Research Director at TechSci Research.
“United States Women’s Grooming Market: Product Types (Skincare, Haircare, Fragrances, etc.), Price Ranges (Mass, Premium), Distribution Channels (Supermarkets, Specialty Stores, Online, etc.), Region, Competition, Forecast, and Opportunities, 2018-2028F” assesses the market’s future growth potential, providing insights on structure, size, and trends. The report offers valuable market intelligence for decision-makers, identifying emerging trends, drivers, challenges, and opportunities.”
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