Overview and Scope
Multichannel marketing refers to the practice of interacting with customers across multiple channels, both online and offline, to promote products or services. It creates a cohesive and comprehensive marketing strategy that leverages the strengths of various channels to effectively engage with customers and achieve their business objectives.
Sizing and Forecast
The multichannel marketing market size has grown exponentially in recent years. It will grow from $7.38 billion in 2023 to $9.25 billion in 2024 at a compound annual growth rate (CAGR) of 25.4%. The growth in the historic period can be attributed to rise of e-commerce, proliferation of mobile devices, advancements in digital advertising technologies, expansion of social media platforms and rise of data analytics and personalization.
The multichannel marketing market size is expected to see exponential growth in the next few years. It will grow to $23.20 billion in 2028 at a compound annual growth rate (CAGR) of 25.8%. The growth in the forecast period can be attributed to artificial intelligence and machine learning integration, expansion of voice and visual search, blockchain for data security and transparency and emergence of 5G technology.
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Segmentation & Regional Insights
The multichannel marketing market covered in this report is segmented –
1) By Type: Websites, Mobile, Email, Other Types
2) By Channel Type: Selling Through Intermediaries, Dual Distribution, Reverse Channel
3) By Platform Insights: Global Positioning System (GPS), Search Engine Optimization (SEO), Email, Company Website
4) By Vertical: Information Technology And Telecommunications, Retail, Hospitality, Healthcare, Automotive, Consumer goods, Financial Services
North America was the largest region in the multichannel marketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the multichannel marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing adoption of digital channels is expected to propel the growth of the multichannel marketing market going forward. Digital channels refer to the various online platforms and mediums through which information, communication, and transactions are conducted electronically. The adoption arises because of increased internet penetration, convenience and accessibility, cost-effectiveness, and rapid innovation. Multichannel marketing utilizes a combination of digital channels to reach and engage with target audiences across various touchpoints to create cohesive, consistent, and personalized experiences for their audience, driving engagement, conversions, and long-term loyalty.
Key Industry Players
Major companies operating in the multichannel marketing market report are Mailchimp Inc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce Inc; Adobe Inc.; SAS Institute Inc.; Act-On Software Inc.; HubSpot Inc.; Marketo Inc; Zoho Corporation; Constant Contact Inc; Hootsuite Inc.; ActiveCampaign LLC; Sendinblue; Acoustic; SharpSpring Inc.; Pardot Inc; Eloqua Inc.; Infusionsoft; Klaviyo Inc; ClickDimensions Inc; Campaign Monitor; ConvertKit; GetResponse; AWeber Communications
The multichannel marketing market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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