Overview and Scope
Sports broadcasting technology refers to the various equipment and techniques used to capture, produce, and distribute live or recorded sports content to audiences through television, radio, internet streaming, and other broadcasting platforms. The primary goal of sports broadcasting technology is to deliver high-quality, immersive viewing experiences to sports fans worldwide, allowing them to enjoy live events with enhanced clarity, detail, and interactivity.
Sizing and Forecast
The sports broadcasting technology market size has grown strongly in recent years. It will grow from $71.27 billion in 2023 to $76.17 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to internet and digital streaming, advancements in camera technology, the emergence of satellite broadcasting, integration of augmented reality (AR), mobile viewing and second-screen experiences.
The sports broadcasting technology market size is expected to see strong growth in the next few years. It will grow to $101.04 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to 5G technology, artificial intelligence (AI) and machine learning, virtual reality (VR) and mixed reality (MR), personalized and interactive content, and integration of wearable technology. Major trends in the forecast period include immersive viewing experiences, 5G-powered broadcasting, artificial intelligence (AI) in production, data analytics and visualization, and cloud-based workflows.
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Segmentation & Regional Insights
The sports broadcasting technology market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Technology: Analog, Digital
3) By Platform: OTT (Over-The-Top), Radio, Television
4) By End User: Broadcaster, Studios And Content Developer, Distributors
North America was the largest region in the sports broadcasting technology market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports broadcasting technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rise of on-demand streaming services is expected to propel the growth of the sports broadcasting technology market going forward. On-demand streaming services, also known as video-on-demand (VOD) services, are digital platforms that offer a wide range of multimedia content, including movies, TV shows, documentaries, and original programming, for users to access and watch at their convenience. The popularity of streaming services is rising due to cost-effectiveness compared to traditional TV, accessibility and convenience, original programming variety, and convenience. Sports broadcasting technology is used for streaming services to deliver live sports events, highlights, and analysis and to efficiently transmit high-quality video streams over the internet for smooth playback and minimizing buffering. For instance, in January 2022, according to the Motion Picture Association, a US-based trade association, subscribers to on-demand streaming services increased by 14% from 2020 to 1.3 billion in 2021. Therefore, the rise of on-demand streaming services is driving the growth of the sports broadcasting technology market.
Key Industry Players
Major companies operating in the sports broadcasting technology market are IBM Corporation, Orange S.A. , NBC Universal Media LLC, Warner Bros. Discovery Inc., NEC Corporation, ESPN Sports Media Ltd., Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc., NEP Group Inc., AvL Technologies Inc., Viaplay Group AB, Sportradar AG, SKY Network Television Ltd, Evertz Microsystems Ltd., Deltatre Limited, beIN MEDIA GROUP, Supersport, Global Invacom Group, VSN Video Stream Networks S.L., Muvi One, Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd., EasyBroadcast
The sports broadcasting technology market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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