US Nutritional Supplements Market Competitive Dynamics, Growth Analysis, Segmentation and Worldwide Players Strategies up to 2030

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The US Nutritional Supplements Market size was valued at USD 170.12 Billion in 2023 and the total US Nutritional Supplements revenue is expected to grow at a CAGR of 7.92% from 2024 to 2030, reaching nearly USD 290.20 Billion.

US Nutritional Supplements Market Overview:

The US nutritional supplements market has experienced substantial growth, driven by increasing consumer awareness of health and wellness, a rising aging population, and a growing preference for preventive healthcare. The market encompasses a wide range of products, including vitamins, minerals, herbal supplements, and protein-based formulations, catering to diverse consumer needs. The expansion of e-commerce, coupled with advancements in personalized nutrition and clean-label products, has further fueled market expansion. Regulatory frameworks from the FDA and rising demand for transparency in ingredient sourcing continue to shape the industry’s landscape.

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US Nutritional Supplements Market Trends:

The US nutritional supplements market is witnessing a shift toward plant-based and organic supplements as consumers seek natural and sustainable alternatives. Personalized nutrition, driven by genetic testing and AI-based recommendations, is gaining popularity, allowing individuals to tailor their supplement intake based on specific health needs. The rising preference for immunity-boosting supplements, fueled by post-pandemic health consciousness, has also significantly influenced product innovations. Additionally, digital platforms and subscription-based supplement services are enhancing consumer convenience and engagement, further driving market expansion.

What are US Nutritional Supplements Market Dynamics?

The market dynamics of US nutritional supplements are shaped by evolving consumer preferences, stringent regulatory policies, and technological advancements. While growing health consciousness and increasing disposable income support market growth, challenges such as counterfeit products, regulatory scrutiny, and fluctuating raw material prices pose hurdles. The rising influence of digital health platforms and fitness trends has further intensified competition among manufacturers, leading to continuous product innovations. Additionally, strategic partnerships, acquisitions, and R&D investments by key players are shaping the competitive landscape.

US Nutritional Supplements Market Opportunities:

The increasing demand for functional foods and dietary supplements presents significant opportunities in the US nutritional supplements market. Innovations in delivery formats, such as gummies, powders, and effervescent tablets, are gaining traction among consumers looking for convenience and enhanced bioavailability. The growing acceptance of CBD-infused supplements and adaptogenic herbs also offers new avenues for market players. Moreover, the expansion of direct-to-consumer (DTC) models and personalized nutrition services creates opportunities for brands to engage with consumers more effectively and drive long-term customer loyalty.

What is US Nutritional Supplements Market Regional Insight?

Regionally, the US nutritional supplements market is dominated by states with high health-conscious consumer bases, such as California, New York, and Texas. Urban areas, where lifestyle-related health issues are more prevalent, exhibit higher demand for dietary supplements. The Midwest and Southern regions are also witnessing steady growth due to increasing awareness and improved distribution networks. E-commerce and retail channels continue to drive sales across all regions, while specialty health stores and pharmacies play a crucial role in catering to niche consumer segments.

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What is US Nutritional Supplements Market Segmentation?

by Product

Sports Nutrition
Sports Food
Sports Drinks
Sports Supplements
Fat Burners
Green Tea
Fiber
Protein
Green Coffee
Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)
Dietary Supplements
Vitamins
Minerals
Enzymes
Amino Acids
Conjugated Linoleic Acids
Functional Foods
Probiotics
Omega-3

by Consumer Group

Infant
Children
Adults
Pregnant
Geriatric

by Formulation

Tablets
Capsules
Powder
Softgels
Liquid
Others

by Delivery Channel

Chemists/Pharmacists
Direct-to-Consumer Sales
E-commerce

Some of the current players in the US Nutritional Supplements Market are:

1. GNC Holdings (USA)
2. Herbalife Nutrition (USA)
3. Amway (USA)
4. Vitamin Shoppe (USA)
5. Nature’s Bounty (USA)
6. Pfizer Inc
7. Bayer AG
8. Nestle Health Science
9. Abbott Laboratories
10. Glanbia plc
11. Nature’s Bounty Co
12. Perrigo Company plc
13. Pfizer Inc

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Key Offerings:

  • Past Market Size and Competitive Landscape
  • US Nutritional Supplements Market Size, Share, Size & Forecast by different segment
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
  • US Nutritional Supplements Market Segmentation – A detailed analysis by Product
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
  • PESTLE Analysis
  • PORTER’s analysis
  • Value chain and supply chain analysis
  • Legal Aspects of business by region
  • Lucrative business opportunities with SWOT analysis
  • Recommendations

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