The US Social Commerce Market size was valued at USD 95.3 Billion in 2023 and the total US Social Commerce revenue is expected to grow at a CAGR of 29.5% from 2024 to 2030, reaching nearly USD 582.08 Billion.
US Social Commerce Market Overview
The US Social Commerce Market is rapidly evolving, driven by the convergence of social media and e-commerce platforms. Valued at USD 95.3 billion in 2023, this market is experiencing a remarkable transformation as consumers increasingly leverage social platforms like Instagram, Facebook, and TikTok for shopping. The seamless integration of shopping features into social media feeds allows brands to engage with customers more directly and personally, enhancing the shopping experience. Influencer partnerships and user-generated content play crucial roles in shaping consumer behavior, fostering trust, and encouraging impulse purchases.
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Market Forecast and Key Dynamics:
The US Social Commerce Market is expected to witness substantial growth in the coming years, with projections indicating a remarkable CAGR of 29.5% from 2024 to 2030. This growth is fueled by several key dynamics, including the increasing adoption of social media platforms as shopping destinations and the growing influence of social commerce on consumer purchasing behavior. The rise of innovative shopping features, such as shoppable posts, live streaming, and augmented reality experiences, is enhancing the overall shopping experience, attracting more users to engage with brands on social platforms.
US Social Commerce Market Regional Insights
The US Social Commerce Market exhibits distinct regional dynamics, significantly influenced by varying consumer behaviors and technological adoption across states. Major metropolitan areas, including New York, Los Angeles, and Chicago, lead in social commerce activities, driven by their high population density and a strong affinity for social media engagement. The East Coast showcases a diverse range of industries leveraging social commerce, particularly fashion and beauty, benefiting from the proximity to influential brands and trendsetters. Meanwhile, the West Coast is characterized by innovative tech integration, with companies in Silicon Valley pioneering advanced shopping features, further enhancing consumer experiences.
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US Social Commerce Market Segmentation
By Business Model
B2C
B2B
C2C
By Product Type
Personal & Beauty Care
Apparel
Accessories
Home Products
Health Supplements
Food & Beverage
By Sales Channel
Video Commerce (Live stream + Prerecorded)
Social Network-led Commerce
Social Reselling
Group Buying
Product Review Platforms
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US Social Commerce Market Key Players
Depop
Etsy, Inc.
Meta Platforms, Inc.
Pinduoduo Inc.
Pinterest, Inc.
Poshmark
Roposo
Shopify
Snap, Inc.
Taobao
TikTok (Douyin)
Twitter, Inc.
WeChat (Weixin)
Key questions answered in the US Social Commerce Market are:
- What is US Social Commerce?
- What was the US Social Commerce market size in 2021?
- What is the growth rate of the US Social Commerce Market?
- Which are the factors expected to drive the US Social Commerce market growth?
- What are the different segments of the US Social Commerce Market?
- What growth strategies are the players considering to increase their presence in US Social Commerce?
- What are the upcoming industry applications and trends for the US Social Commerce Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the US Social Commerce Market?
- What segments are covered in the US Social Commerce Market?
- Who are the leading companies and what are their portfolios in US Social Commerce Market?
- What segments are covered in the US Social Commerce Market?
- Who are the key players in the US Social Commerce market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2021)
- Past Pricing and price curve by region (2018 to 2021)
- Market Size, Share, Size & Forecast by Different Segment | 2022-2027
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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