Increasing penetration of e-commerce to continue posing a huge challenge to teleshopping market in US
According to a report released by TechSci Research, “United States Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, Competition Forecast & Opportunities, 2023”, the teleshopping market in the US is estimated to reach $ 15.2 billion in 2018. Although the teleshopping market in United States is anticipated to witness growth stagnancy, however, availability of multiple options in the teleshopping product categories, consumer consciousness towards the brand offerings, and robust supply chain are expected to provide the required support to the country’s teleshopping market. To retain the existing customers, teleshopping companies have been providing aggressive discounts and promotion offers. Moreover, they advertise unique products which are normally not available on retail channels in order to attract more customers. However, due to stiff competition from e-commerce sector, growth in the US teleshopping market would continue to be restricted during the forecast period.
Browse 7 market data Tables and 29 Figures spread through 75 Pages and an in-depth TOC on “United States Teleshopping Market”
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With the rising popularity of smartphones and internet, teleshopping has taken a back seat in the US over the last few years. This factor has pushed the teleshopping companies to support their business through mobile apps and e-commerce sites. On the basis of payment mode, United States teleshopping market is segmented into Debit/Credit card, net banking, mobile wallet and cash on delivery. Of these, Debit/Credit card is the most preferred mode in the United States teleshopping market. In 2017, QVC Inc., HSN Inc., EVINE Live Inc., and Shop LC were few of the leading players operating in the United States teleshopping market. Among regions, South and West regions dominated the US teleshopping market in 2017. Additionally, television has dominated the teleshopping market in United States in 2017, however with growing penetration of internet, internet as a source of order is likely to gain traction during the forecast period.
“Easy financing options introduced by teleshopping companies along with continuous efforts by the teleshopping companies to expand and enhance their television programs is expected to provide the essential support to the teleshopping market in the United States. Moreover, robust supply chain of teleshopping companies and addition of branded products to their product portfolio would further aid US teleshopping market in countering the challenge posed by the fast growing e-commerce industry.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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“United States Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, Competition Forecast & Opportunities, 2023” has evaluated the future growth potential of teleshopping market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in United States Teleshopping market.
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