The Vegetable Puree Market size was valued at USD 12349.26 Mn. in 2023 and the total Global Vegetable Puree revenue is expected to grow at a CAGR of 4.76% from 2024 to 2030, reaching nearly USD 17100.52 Mn. by 2030.
Vegetable Puree Market Overview
The global vegetable puree market has witnessed significant growth in recent years, primarily driven by the increasing consumer preference for convenient and health-focused products. Vegetable purees, also known as mash, are thicker than juices and are made by grinding and pressing cooked vegetables, then blending or sifting them into a liquid or creamy, paste-like consistency. These purees are an efficient way to preserve the full nutritional value of vegetables, as they can be stored and frozen for extended periods without losing their nutrient content. Purees, whether made from cooked or raw ingredients, are typically prepared by crushing, mixing, and pressing vegetables, fruits, and legumes into a smooth, solid paste.
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Vegetable Puree Market Dynamics
Vegetable purees, made from high-quality vegetables, provide a rich source of essential vitamins and minerals, making them popular in various culinary applications such as baby food, beverages, soups, sauces, and baked goods. These purees retain the original taste, color, and nutrients of the vegetables, attracting health-conscious consumers who are looking for nutritious and convenient options. The growing demand for convenience foods further contributes to the expansion of the vegetable puree market, as these products offer an easy-to-use solution with a long shelf life, eliminating the need for extensive vegetable preparation. The rapid growth of the global food and beverage industry is also fueling the market, as manufacturers increasingly incorporate vegetable purees into their products to meet consumer preferences for natural and healthier ingredients.
Segment Analysis:
In terms of application, the baby food segment dominated the vegetable puree market in 2023, accounting for 37.86% of the market share by value. This segment is expected to maintain its leadership through 2030, driven by increased urbanization and the rising demand for baby food products. The Asia Pacific region is poised to register substantial growth in the vegetable puree market due to its growing population and rising disposable incomes. India leads the region’s food and beverage sector by sales, followed by China and Indonesia. Additionally, the expansion of the tourism industry is expected to drive the construction of new hotels and restaurants, further increasing demand for vegetable puree in the food service sector.
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Regional Insights for Vegetable Puree Market
In Europe, the demand for tomato puree is particularly high, driving the growth of the vegetable puree market. According to a report by MMR, tomatoes are the most consumed vegetable across Europe. Consumer behavior shows a preference for increasing fruit and vegetable consumption during the spring, with 40% of consumers purchasing these items every other day and 47% buying them weekly. Supermarkets are the preferred shopping venue for fruits and vegetables in the United Kingdom (88%), the Netherlands (84%), and Belgium (82%). In contrast, local markets are more popular in Italy and Spain, while discounters rank low, except in Germany where 26% of consumers favor them.
Vegetable Puree Market Key Players:
North America
Del Monte Foods Inc. (California, United States)
Ingredion Incorporated (Illinois, United States)
Encore Fruit Marketing Inc. (San Dimas, California, United States)
General Mills Inc (U.S)
Conagra Brands, Inc (U.S)
Nestlé (U.S)
Kellogg Co (U.S)
McCain Foods Ltd. (U.S)
The Kraft Heinz Company (U.S)
Baby Gourmet Foods Inc. (Calgary, Alberta, Canada)
Europe
SVZ Industrial Fruit and Vegetable Ingredients (Netherlands)
Ariza BV (Netherlands)
BRF S.A. (Netherlands)
Dohler GmbH (Darmstadt, Germany)
Kiril Mischeff Ltd. (UK)
Wm. Morrison Supermarkets (UK)
2 Sisters Food Group (UK)
General Mills Inc (UK)
Nestlé S.A. (Switzerland)
Hormel Foods (Hungary)
Waitrose (Columbia, UK)
Lemon concentrate S.L.U (Spain)
Asia Pacific
Nikken Foods Co. Ltd. (Tokyo, Japan)
Kagome Co. Ltd. (Tokyo, Japan)
Astral Foods (India)
Conrox Agro and Food Pvt. (Maharashtra, India)
Unilever (India)
Middle East & Africa
Sun Impex (Dubai, UAE)
South America
BRF S.A. (Brazil)
JBS S.A. (Brazil)
Key questions answered in the Vegetable Puree Market are:
- What is Vegetable Puree?
- What was the Vegetable Puree market size in 2023?
- What is the growth rate of the Vegetable Puree Market?
- Which are the factors expected to drive the Vegetable Puree market growth?
- What are the different segments of the Vegetable Puree Market?
- What growth strategies are the players considering to increase their presence in Vegetable Puree?
- What are the upcoming industry applications and trends for the Vegetable Puree Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Vegetable Puree Market?
- What segments are covered in the Vegetable Puree Market?
- Who are the leading companies and what are their portfolios in Vegetable Puree Market?
- What segments are covered in the Vegetable Puree Market?
- Who are the key players in the Vegetable Puree market?
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2023)
- Past Pricing and price curve by region (2018 to 2023)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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