Raising awareness towards health benefits of yogurt, varieties of new product launches by the leading players drives the growth of Vietnam Yogurt Market through 2026.
According to TechSci Research report, “Vietnam Yogurt Market, By Type (Non-Flavored Flavored), By Fat Content, (Regular, Low Fat, Fat-Free), By Form (Conventional Yogurt, Set Yogurt, Greek Yogurt, Frozen Yogurt, Yogurt Drinks and Others), By Packaging (Pouches, Plastic Bottles, Tetra Packs and Others), By Distribution Channel (Convenience Stores, Independent Small Grocers, Supermarket/Hypermarket, Online Channel), By Region, Competition, Forecast & Opportunities, 2026”, Vietnam Yogurt Market for non-flavored and flavored yogurt is projected to surpass USD737 million by 2026. The growth of yogurt market in Vietnam is propelled by factors such as increasing awareness towards its health benefits and available nutritional content. Also, Vietnamese cuisines are considered one of the healthiest cuisines in the world and Vietnamese people predominantly use yogurt in their daily meal preparation and breakfast. The availability of different varieties of flavors in yogurt such as strawberry, vanilla, mango, and blackcurrant are increasing the demand for yogurt, in addition to the regular yogurt in the Vietnamese yogurt market. In addition, due to the increasing incidence of lactose intolerance in consumers, they are opting for different types of yogurt such as plant-based yogurt. Also, Vietnamese consumers have started consuming specialized yogurt such as low fat and fat-free yogurt. Additionally, domestic and international producers are focusing on the product varieties in yogurt segment and launching products as perthe consumer preferences in the Vietnamese market, this is further expected to drive the growth of Vietnam Yogurt Market in the forecast period as well.
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Based on the type, Vietnamese yogurt market is segmented into flavored and non-flavored yogurt types. In the base year, 2020 non-flavored type yogurt captured the largest market share in the Vietnam Yogurt Market with approximate 51% market share, due to higher preference for natural taste by the Vietnamese consumers. Also, the flavored segment is the fastest-growing segment due to the widening consumer demands of varieties of flavors and increased product offerings by the domestic and global players especially due the increasing influence from the western market such as Europe and the United States.
Furthermore, based on the fat content, yogurt market in Vietnam is segmented into three segments including regular, low fat, fat-free yogurt. In the base year, 2020 regular type yogurt held the largest market share of around 62%, due to the taste adaptability of the Vietnamese consumers for regular type of yogurt and low cost, in comparison to the low fat and fat-free yogurt. However, low fat and fat-free yogurt are increasing with the very high CAGR in the forecast period, due to the increasing adoption of these yogurt and widening preferences of young consumers for low fat and fat-free yogurt, due to lifestyle changes and increasing awareness and benefits of consuming low fat and fat-free yogurt.
Also, based on the form, the Vietnamese yogurt market is segmented into conventional yogurt, set yogurt, greek yogurt, frozen yogurt, yogurt drinks and others. From all the given segments yogurt drinks segment holds the largest market share in the Vietnam Yogurt Market due to availability of various flavors in the yogurt drink segment.
By Packaging Type, the Vietnamese yogurt market is differentiated in pouches, plastic bottles, tetra packs and others. Plastic Bottles type of packaging is dominated in the Vietnamese yogurt market with the others segment, in the base year 2020, due to the high consumption yogurt drinks and availability for various flavored yogurt in cup sizes.
Based on the Distribution channel the Vietnamese yogurt market is segmented into convenience stores, independent small grocers, supermarket/hypermarket, online channel. The convenience stores segment held the largest market share in the Vietnamese yogurt market in the base year 2020, mainly due to the easy accessibility and well-manged supply chain with the other partners.
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“Vietnamese yogurt market is a very lucrative market and have opened many opportunities for the upcoming players. At present companies such as Vietnam Dairy Products Joint Stock Company, TH Food Chains Joint Stock Company, International Dairy Joint Stock Company, Nestlé Vietnam Co., Ltd, Friesland Campina Co., Ltd holding impressive market share in Vietnam Yogurt Market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Vietnam Yogurt Market , By Type (Non-Flavored, Flavored), By Fat Content, (Regular, Low Fat, Fat-Free), By Form (Conventional Yogurt, Set Yogurt, Greek Yogurt, Frozen Yogurt, Yogurt Drinks and Others), By Packaging (Pouches, Plastic Bottles, Tetra Packs and Others), By Distribution Channel (Convenience Stores, Independent Small Grocers, Supermarket/Hypermarket, Online Channel), By Region, Competition, Forecast & Opportunities, 2026” has evaluated the future growth potential of Vietnam Yogurt Market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in Vietnam Yogurt Market.
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