Overview and Scope
Virtual dressing rooms refer to technology that allows customers to virtually try on clothing items or beauty products without physically touching the items themselves. This technology is based on augmented reality (AR) or artificial intelligence (AI), overlays the chosen clothing or accessories on a live video feed of the customer.
Sizing and Forecast
The virtual dressing rooms market size has grown rapidly in recent years. It will grow from $5.36 billion in 2023 to $6.09 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to consumer demand for convenience, COVID-19 pandemic, fashion industry pressure, smartphone penetration, improved internet connectivity, retailer adoption..
The virtual dressing rooms market size is expected to see rapid growth in the next few years. It will grow to $10.36 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to social media integration, growing adoption of mobile e-commerce, growing consumer online preferences, and growing adoption of smartphones. Major trends in the forecast period include Extended reality (XR) technologies, 3D scanning technologies, body scanning technology, virtual stylist assistance, expanded product range, inclusivity and diversity.
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Segmentation & Regional Insights
The virtual dressing rooms market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Application: Apparel, Beauty And Cosmetic, Eyewear, Footwear, Other Applications
3) By End User: E-Commerce, Physical Stores
North America was the largest region in the virtual dressing rooms market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual dressing rooms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing online shopping is expected to propel the growth of the virtual dressing room market going forward. Online shopping refers to the process of purchasing goods or services directly from a seller over the internet, without the need for an intermediary service. The growth of online shopping is due to several reasons, such as convenience, product selection, cost savings, technological advancements, price comparison, time- savings, personalization, easier returns and refunds, and reviews and recommendations. Virtual dressing rooms enhance the online shopping experience for customers, increase sales and customer satisfaction for e-commerce businesses, and contribute to a more sustainable and efficient retail industry. For instance, in February 2024, according to a report published by the Census Bureau, an US-based government, total e-commerce sales for 2023 were estimated at $1,118.7 billion, an increase of 7.6 percent (±1.2%) from 2022, and total retail sales in 2023 increased 2.1 percent (±0.4%) from 2022. Therefore, growing online shopping is driving the growth of the virtual dressing room market.
Key Industry Players
Major companies operating in the virtual dressing rooms market are Vitro S.A.B. de C.V., Reactive Reality AG, Finery, Visenze Pte. Ltd., ELSE Corp., Virtusize Co. Ltd., 3DLook Inc., Style.me, Fitle, Dressformer, Sizebay, AstraFit, Metail, Vue.ai, FXGear Inc., Fit Analytics GmbH, Coitor IT Tech Private Limited , True Fit Corp., Autonomous Retail Shopping Solutions, Zeekit Online Shopping Ltd., MemoMi Labs Inc., Zugara, Styliff Tech., Fision Technologies Inc., Fitnect Interactive Kft
The virtual dressing rooms market report table of contents includes:
1. Executive Summary
2. Virtual Dressing Rooms Market Characteristics
3. Virtual Dressing Rooms Market Trends And Strategies
4. Virtual Dressing Rooms Market – Macro Economic Scenario
5. Global Virtual Dressing Rooms Market Size and Growth
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32. Global Virtual Dressing Rooms Market Competitive Benchmarking
33. Global Virtual Dressing Rooms Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Virtual Dressing Rooms Market
35. Virtual Dressing Rooms Market Future Outlook and Potential Analysis
36. Appendix
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