The Virtual Production Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Virtual Production Global Market Report 2024, The virtual production market size has grown rapidly in recent years. It will grow from $2.51 billion in 2023 to $2.92 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to increasing use of virtual production in the film industry, expansion of the gaming industry, integration of machine learning and deep learning into virtual production, demand for realism.
The virtual production market size is expected to see rapid growth in the next few years. It will grow to $5.6 billion in 2028 at a compound annual growth rate (CAGR) of 17.7%. The growth in the forecast period can be attributed to rising visual effects and computer-generated graphics, increased use of virtual production for live events and concerts, adoption of virtual production in the automotive and aerospace industries, expanded content creation, rise in streaming platforms. Major trends in the forecast period include technological advancements, development of new virtual production technologies and solutions, integration of artificial intelligence (AI) and machine learning (ML), blockchain in content creation.
Rising demand for visual effects in movie production across the globe is expected to propel the growth of the virtual production market going forward. Visual effects (VFX) are an imagery modification used to describe visuals created, modified, or augmented for any film or other moving media that does not occur during live-action filming. Visual effects (VFX) enable creators to envision content through virtual production, allowing them to build their concepts earlier. For instance, in August 2022, according to Livemint, an Indian-based financial daily newspaper, Visual effects currently accounts for 10-15% of the budget for an Indian movie and will rise to 30-35% in the coming years. Further, in October 2020, according to the Vancouver Economic Commission, a Canada-based economic development agency, the B.C. film, television, visual effects, and animation industry broke new records in 2019, spending more than $4.1 billion. More than $3.1 billion was spent on physical production, accounting for the sheer volume of post-production and animation activity. Therefore, increasing demand for visual effects in movie production will drive the virtual production market.
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The virtual production market covered in this report is segmented –
1) By Type: Pre-Production, Production, Post-Production
2) By Offering: Hardware, Software, Services
3) By End User: Movies, TV Series, Commercial Ads, Online Videos, Other End Users
Major companies operating in the virtual production market are increasing their focus on introducing innovative products, such as microLED displays , to gain a competitive edge in the market. MicroLED refers to a display technology that uses an array of tiny LED modules to create individual pixels. For instance, in May 2023, LG Corporation, a South Korea-based consumer electronics company, launched the LG Magnit. This microLED display is specially designed for virtual production studios and extended-reality (XR) stages. The LG Magnit produces deep blacks and natural, vibrant colors, making it ideal for creating immersive visual experiences. It synchronizes with monitors, cameras, camera trackers, and production computers to seamlessly blend virtual and live-action elements. The LG Magnit is versatile and can be customized to suit large-screen configurations.
The virtual production market report table of contents includes:
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