Overview and Scope
A white noise machine refers to a device that produces a consistent, soothing sound intended to mask or drown out other sounds. White noise contains all audible frequencies in equal amounts, creating a steady background noise that can help people relax, focus, or sleep better by covering up disruptive noises.
Sizing and Forecast
The white noise machine market size has grown strongly in recent years. It will grow from $1.35 billion in 2023 to $1.45 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth in the historic period can be attributed to increase in disposable income, growing awareness of sleep health, rising stress levels, technological advancements in the industry, rising venture capital funding and investments.
The white noise machine market size is expected to see strong growth in the next few years. It will grow to $1.87 billion in 2028 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to growing demand for sleep-enhancing, increasing stress levels leading to a need for stress-relief solutions, rising birth rates contributing to the demand for baby sleep aids, growing emphasis on senior care, age-related sleep disruptions. Major trends in the forecast period include expansion of target audiences, innovative product offerings, stress relief solutions, smart home integration, combination noise machines.
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Segmentation & Regional Insights
The white noise machine market covered in this report is segmented –
1) By Product Type: Combination Noise Machines, Portable Noise Machines, Stuffed Animal Noise Machines, Plug-In Noise Machines
2) By Distribution Channel: Offline, Online
3) By Application: Adults, Combination Noise Machines
North America was the largest region in the white noise machine market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the white noise machine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising prevalence of sleep disorders is expected to propel the growth of the white noise machine market going forward. The prevalence of sleep disorders refers to the proportion of individuals within a given population who are affected by one or more sleep-related conditions at a particular point in time or over a specified period. Sleep disorders are increasing due to several factors, including the increased prevalence of obesity, increased stress levels, and the widespread use of electronic devices. White noise machines contribute to improved sleep in individuals with sleep disorders by creating a consistent, soothing sound environment that masks disruptive noises and promotes relaxation. For instance, in September 2023, according to Sleep Doctor Holdings LLC, a US-based sleep wellness company, over 70 million men, over 50 million women, and almost 20 million children snore. Up to 70% of snorers have been diagnosed with sleep apnea. Additionally, obstructive sleep apnea (OSA) affects around one billion adults worldwide, with 80–90% of cases. Therefore, the rising prevalence of sleep disorders is driving the growth of the white noise machine market.
Increasing Elderly Population Fuels Growth In The White Noise Machine Market
The rising number of elderly individuals in the population is expected to propel the growth of the white noise machine market going forward. Individuals aged 65 years or older are considered part of the elderly population. The increase in the elderly population is a global phenomenon driven by several factors, including improved healthcare, declining fertility rates, and increased life expectancy. White noise machines help promote better sleep and reduce anxiety in the geriatric population by masking disruptive sounds and creating a soothing environment. It can be valuable tool for geriatric population as it offers a non-pharmacological approach to enhancing sleep and overall well-being. For instance, in October 2022, according to the World Health Organization, a Switzerland-based health agency, by 2030, one in six individuals worldwide will be 60 years of age or older. This number is expected to reach 2.1 billion elderly people by 2050. Therefore, the rising number of elderly individuals is driving the growth of the white noise machine market.
Key Industry Players
Major companies operating in the white noise machine market are Honeywell International Inc., Bose Corporation, Hatch Ltd., Graco Inc., HoMedics USA, Munchkin Inc., FKA Distributing Co. LLC, Snooz Inc., Zadro Inc., Marpac LLC, Verilux Inc., Yogasleep, Cloud B Inc., Sleepow LLC, Sweet Zzz, Sound+Sleep, Adaptive Sound Technologies Inc., Easysleep, Conair Corporation, ColourNoise, ihomeaudio, Dreamegg D3 Pro, Magicteam, Big Red Rooster
The white noise machine market report table of contents includes:
1. Executive Summary
2. White Noise Machine Market Characteristics
3. White Noise Machine Market Trends And Strategies
4. White Noise Machine Market – Macro Economic Scenario
5. Global White Noise Machine Market Size and Growth
…
32. Global White Noise Machine Market Competitive Benchmarking
33. Global White Noise Machine Market Competitive Dashboard
34. Key Mergers And Acquisitions In The White Noise Machine Market
35. White Noise Machine Market Future Outlook and Potential Analysis
36. Appendix
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