Overview and Scope
The Wi-Fi analytics refer to a set of activities that collect and analyze customer data from Wi-Fi-enabled devices through Wi-Fi access points. Data captured through various Wi-Fi access points, such as smartphones and laptops, is called Wi-Fi Analytics. The data is used to report performance indicators, including customer traffic, dwell time, and churn likelihood, and also to analyze behavioral patterns, locations, demographic data, and digital marketing campaigns, which will help the business to improve operations, enhance marketing trends, and track campaign results.
Sizing and Forecast
The wi-fi analytics market size has grown exponentially in recent years. It will grow from $14.7 billion in 2023 to $18.3 billion in 2024 at a compound annual growth rate (CAGR) of 24.5%. The growth in the historic period can be attributed to proliferation of wi-fi enabled devices, increased internet usage, growing demand for location-based services, data security concerns, rising popularity of public wi-fi hotspots.
The wi-fi analytics market size is expected to see exponential growth in the next few years. It will grow to $47.08 billion in 2028 at a compound annual growth rate (CAGR) of 26.6%. The growth in the forecast period can be attributed to 6e wi-fi standard adoption, integration of wi-fi analytics with ai and machine learning, expansion of smart cities initiatives, enhanced wi-fi security measures, increased use of wi-fi in iot devices. Major trends in the forecast period include wi-fi 6 deployment and upgrades, cloud-based wi-fi analytics solutions, focus on user experience analytics, wi-fi analytics for retail and hospitality, wi-fi as a service (waas) models.
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Segmentation & Regional Insights
The wi-fi analytics market covered in this report is segmented –
1) By Component: Solution, Services
2) By Deployment: Cloud-Based, On-Premise
3) By Application: Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics
4) By Industry Vertical: Retail, Hospitality And Tourism, Sports And Entertainment, Transportation, Healthcare, Other Industry Verticals
North America was the largest region in the Wi-Fi analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wi-fi analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rise in the deployment of Wi-Fi connections is significantly contributing to the growth of the Wi-Fi analytics market. A Wi-Fi network is an internet connection shared by a wireless router with multiple devices in a home or business. The deployment of Wi-Fi networks is rapidly gaining popularity as more people use laptops, tablets, and smartphones. For instance, according to the World Population Review, a US-based agency for demographic information, approximately 69% of the world’s population which equals 4.9 billion people are actively using the internet in 2022 and the number of internet users is increasing at the rate of 4% annually, which translates to over 196 million additional users joining the network every year. In addition, Cisco, a US-based networking hardware company, forecasts a fourfold increase in Wi-Fi hotspots to 628 million in 2023 in its Annual Internet Report. Therefore, the rapid growth in the deployment of Wi-Fi connections will support the Wi-Fi analytics market growth.
Key Industry Players
Major companies operating in the wi-fi analytics market report are Cisco Systems Inc., Skyfii Limited, Purple Wi-Fi Limited, Fortinet Inc., Zebra Technologies Corporation, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope Holding Company Inc., Soft Emirates, WeFi, Singapore Telecommunications Limited, SpotOn, Aislelabs Inc., MetTel Corporation, Extreme Networks Inc., Yelp Wi-Fi Inc., Navenio Inc., Huq Industries Limited, Briteyellow Inc., Hewlett Packard Enterprise company LP, Zimperium Inc., Ruckus Networks a Broadcom company, Eleven Software, Flame Analytics Inc., Guest Networks, WhoFi Networks Inc., Presence Aware Technologies, Intelligent Automation Inc.
The wi-fi analytics market report table of contents includes:
1. Executive Summary
2. Wi-Fi Analytics Market Characteristics
3. Wi-Fi Analytics Market Trends And Strategies
4. Wi-Fi Analytics Market – Macro Economic Scenario
5. Global Wi-Fi Analytics Market Size and Growt
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26. South America Wi-Fi Analytics Market
27. Brazil Wi-Fi Analytics Market
28. Middle East Wi-Fi Analytics Market
29. Africa Wi-Fi Analytics Market
30. Wi-Fi Analytics Market Competitive Landscape And Company Profiles
Top Major Players:
- Cisco Systems Inc
- Skyfii Limited
- Purple Wi-Fi Limited
- Fortinet Inc
- Zebra Technologies Corporation
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