Overview and Scope
A women’s health app refers to a digital tool or application designed to help women track various aspects of their health, particularly those related to fertility tracking, menopause management, fitness, nutrition, mental well-being, and more. These apps aim to empower women by providing them with accessible, personalized, and convenient tools and resources to manage their health proactively.
Sizing and Forecast
The women’s health app market size has grown exponentially in recent years. It will grow from $3.80 billion in 2023 to $4.68 billion in 2024 at a compound annual growth rate (CAGR) of 23.1%. The growth in the historic period can be attributed to increased awareness, rise in penetration of the internet, change in lifestyles, rise in healthcare costs, and government initiatives.
The women’s health app market size is expected to see exponential growth in the next few years. It will grow to $10.84 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to personalization and customization, integration with wearable devices, telemedicine and remote monitoring, focus on mental health, and healthcare access and equity. Major trends in the forecast period include fertility tracking and pregnancy support, menopause management, community and social support, data privacy and security, and evidence-based content and services.
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Segmentation & Regional Insights
The women’s health app market covered in this report is segmented –
1) By Type: Menstrual Health, Pregnancy Monitoring, Fertility Monitoring, Breastfeeding Management, Gynecological Health, Other Types
2) By Modality: Smartphone, Tablet, Other Modalities
3) By Age: Adolescent, Adult, Geriatric
4) By Application: General Healthcare And Fitness, Reproductive Health, Lifestyle Management, Disease Management, Other Applications
North America was the largest region in the women’s health app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women’s health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing adoption of smartphones is expected to propel the growth of the women’s health app market going forward. A smartphone is a mobile phone that combines the functionality of a computer with that of a cellular phone. The several factors driving the growth of smartphone penetration include continuous advancements in smartphone technology, decreasing costs of smartphones, the proliferation of digital services, and increasing urbanization and globalization trends. Smartphones enable women to access health-related information, track their health metrics, and use health apps anytime and anywhere. Moreover, smartphones provide access to a variety of educational resources, articles, videos, podcasts, webinars, and online communities related to women’s health topics. For instance, in March 2024, according to ConsumerAffairs, a US-based consumer news and advocacy organization, American ownership of smartphones increased to 92% in 2023 from 86% in 2022. Additionally, it was estimated that in 2024, American adults will, on average, spend more than 4.5 hours on their mobile devices each day. Therefore, the growing adoption of smartphones is driving the growth of the women’s health app market.
Key Industry Players
Major companies operating in the women’s health app market are Apple Inc., Fitbit Inc., Babylon Health, Emme Inc., DotDash, Gladstone International Ltd., Flo Health Inc., Withings Health Solutions, Nurx Inc., Peanut App Ltd., Natural Cycles Nordic AB, Wildflower Health, HelloBaby Inc., Rosy Wellness Inc., Clue Inc., Evvy Inc., Kindara Inc., Ava AG, Femtech Collective Inc., FertilityIQ, Kegg Inc., Tia Health, Glow Inc., Keela Health Inc., Maya Health Inc.
The women’s health app market report table of contents includes:
1. Executive Summary
2. Women’s Health App Market Characteristics
3. Women’s Health App Market Trends And Strategies
4. Women’s Health App Market – Macro Economic Scenario
5. Global Women’s Health App Market Size and Growth
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32. Global Women’s Health App Market Competitive Benchmarking
33. Global Women’s Health App Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Women’s Health App Market
35. Women’s Health App Market Future Outlook and Potential Analysis
36. Appendix
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