Global Vegetable Puree Market to Reach USD 17.1 Billion by 2030, Growing at a 4.76% CAGR

Vegetable Puree Market Overview

The Global vegetable puree market was valued at USD 12,349.26 million in 2023 and is projected to grow at a CAGR of 4.76% from 2024 to 2030, reaching approximately USD 17,100.52 million by 2030. This growth is driven by increasing consumer demand for convenient, healthy products and expanding applications across baby foods, soups, sauces, beverages, and bakery items.

Vegetable purees are produced by grinding and blending cooked vegetables into a creamy or paste-like texture, retaining essential nutrients. They offer a long shelf life, enabling easy storage and reducing preparation efforts.

Market Drivers and Trends

• Health and Convenience Trends: Rising preference for nutritious and ready-to-use food products aligns with consumer demand for healthier lifestyles.
• Food and Beverage Industry Growth: Manufacturers increasingly incorporate purees to meet preferences for natural ingredients.
• Baby Food Segment Dominance: In 2023, baby food accounted for 37.86% of the market share. Urbanization and growing awareness of child nutrition are key factors driving this segment.
• Impact of COVID-19: The pandemic accelerated demand for vegetable purees due to their nutritional content and longer shelf life.

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Regional Market Insights

Europe: Tomato Puree Drives Market Growth

• Tomato puree is the most popular product in Europe, reflecting the region’s focus on healthy, plant-based eating habits.
• Promotions and supermarket trends influence vegetable consumption, with 88% of UK consumers preferring supermarkets for produce.
• Changing consumer behavior, such as replacing traditional breakfasts with smoothies and soups, has boosted the market.
• Key Vegetables: Tomatoes, carrots, mushrooms, and peppers are among the most consumed vegetables, increasing demand for vegetable purees.

North America: Innovation and Government Support Fuel Growth

• The North American market is poised to hold a dominant position by 2030 due to technological innovations and increased awareness of minimally processed foods.
• Technological advancements: Manufacturers are adopting heat exchangers for efficient puree production, particularly for tomato-based products.
• Canada’s Investment in Puree Production: In 2016, the Canadian government invested USD 582,000 to support Prairie Garden Puree Products Inc., which focuses on cost-effective and eco-friendly puree production.
  • The initiative helped reduce food waste, foster job creation, and drive demand for vegetable purees in North America.

Asia Pacific: Surging Demand Amid Price Hikes

• The Asia Pacific region is expected to see rapid growth due to increasing disposable income, veganism trends, and rising health awareness.
• India: A surge in tomato prices—from Rs. 26.4 to Rs. 106.91 per kilogram—led to a 300% increase in tomato puree sales in 2023, highlighting demand for convenient alternatives during supply disruptions.
• Leading Markets: India, China, and Indonesia dominate the regional vegetable puree market, driven by rapid urbanization and tourism sector growth.

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Opportunities and Challenges

• Opportunities:
  • Growing popularity of organic vegetable purees.
  • Product diversification to cater to different nutritional needs and consumer preferences.
• Challenges:
  • Packaging and transportation issues may impact the global supply chain.
  • Consumers may still prefer fresh vegetables over processed alternatives, which could slow market growth.

Conclusion

The global vegetable puree market is on an upward trajectory, driven by evolving consumer trends toward convenience and health-conscious eating. Regions such as Europe, North America, and Asia Pacific are key players, each showing distinct growth dynamics—ranging from technological innovation to pandemic-induced shifts in food consumption. While challenges remain, the market offers significant opportunities for manufacturers through product diversification, organic offerings, and advancements in food processing technologies.