The digital personalized nutrition market size is expected to see exponential growth in the next few years. It will grow to $1.59 billion in 2028 at a compound annual growth rate (CAGR) of 20.8%. The growth in the forecast period can be attributed to rising demand for retained nutrition products, increasing in smartphone penetration and health application, increasing consumer health awareness, increasing preference for healthy lifestyle, and surge in consumer preference for high-quality food. Major trends in the forecast period include technological advancements, product innovations, emerging startup ecosystem with surging adoption of online personalized nutrition services, and advancements in health monitoring apps.
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Scope Of Digital Personalized Nutrition Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Digital Personalized Nutrition Market Overview
Market Drivers –
The increasing incidence of lifestyle diseases is expected to propel the growth of the digital personalized nutrition market going forward. Lifestyle diseases are health conditions primarily caused or exacerbated by an individual’s lifestyle choices and behaviors rather than by infections or genetic factors alone. These diseases are often related to factors such as diet, physical activity, smoking, alcohol consumption, and stress. The various lifestyle diseases involved are heart disease, diabetes, obesity, and more. The incidence of lifestyle diseases is due to modernization, urbanization, sedentary lifestyles, poor diet, increased consumption of processed foods, and higher levels of stress. Digital personalized nutrition helps manage lifestyle diseases by providing tailored dietary recommendations based on an individual’s unique health data, which can improve nutrition, support healthier habits, and reduce the risk or severity of conditions like diabetes, obesity, and cardiovascular disease. For instance, in 2024, according to the International Diabetes Federation, a US-based umbrella organization, approximately 537 million adults (20-79 years) were living with diabetes in the world, which is projected to rise to 643 million by 2030 and 783 million by 2045. Therefore, the increasing incidence of lifestyle diseases is driving the growth of the digital personalized nutrition market.
Market Trends –
Major companies operating in the digital personalized nutrition market are focusing on technological advancements such as AI-driven nutrition platforms to deliver more accurate, personalized dietary recommendations, enhance user engagement, and improve health outcomes for individuals with lifestyle-related diseases. AI-driven nutrition platforms use artificial intelligence to analyze individual health data and create personalized nutrition plans for optimized health. For instance, in December 2023, Helo Corp, a US-based company specializing in health and wellness technologies, launched Nutramatic, an AI-powered personalized nutrition service. Nutramatic offers a tailored diet plan based on comprehensive health assessments, continuous dietary recommendations, and integration with wearable devices. The platform also features real-time monitoring of health metrics and adaptive recommendations to enhance user wellness.
The digital personalized nutrition market covered in this report is segmented –
1) By Purchase Model: Subscription, One Time Purchase
2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition
3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions
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Regional Insights –
North America was the largest region in the digital personalized nutrition market in 2023. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor
Table of Contents
1. Executive Summary
2. Digital Personalized Nutrition Market Report Structure
3. Digital Personalized Nutrition Market Trends And Strategies
4. Digital Personalized Nutrition Market – Macro Economic Scenario
5. Digital Personalized Nutrition Market Size And Growth
…..
27. Digital Personalized Nutrition Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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