The shifting consumer preferences towards the aromatherapy is further anticipated to accelerate the growth of United Kingdom fragrance market in the forecast period, 2023-2027.
According to TechSci Research report, “United Kingdom Fragrance Market by Region, Competition Forecast & Opportunities, 2027”, the United Kingdom fragrance market is expected to witness steady growth in 2023-2027. The shifting preference among the consumer towards the hygiene products and the growing awareness of fitness are primary factors driving the growth in the sales of fragrances. With this, the elevating number of gym-goers to build immunity to fight against the COVID-19 pandemic has escalated the usage of deodorants and perfumes to control body odor. Improvements in standard of living and increase in spending capacity are propelling the growth of fragrance market across United Kingdom. Perfumes are for regular use products due to the elevating preference for cosmetics and personal care. Several manufacturers are continuously focusing on product innovations including with natural ingredients that do not contain chemical synthetic fragrance material are estimated to drive the market towards growth. Numerous market leaders are extensively investing in R&D and advertising to positively influence the consumer buying behavior. Organizations are spending more on developing their digital footprint (uploading videos & photos regularly and interacting with clients online), hosting social media campaigns, and celebrity endorsements. Various retailers are offering the facility to get customized fragrances and perfumes and creative packaging to lure in more customers. The growing inclination among consumers towards online distributors and e-commerce sites to purchase fragrance products, and, as such, online sales are anticipated to witness growth of the market in the upcoming years.
However, the higher cost of customized aroma products, coupled with the side effects of the novel products on sensitive parts of the body are expected to obstruct the growth of fragrance market in United Kingdom.
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The United Kingdom fragrance market is segmented into product type, consumer group, price, distribution channel, regional distribution, and competitive landscape.
Based on product type, the market is bifurcated into deodorants and perfumes. Perfumes segment is expected to account the largest share in the market in forecast years, 2023-2027. The positive performance of the luxury industry, and in particular by global companies including Chanel, Dior or L’Oréal, and the multiplication of the number of perfume references, offering products adapted to all markets and consumers.
Based on consumer group, the market is divided into male, female, and unisex. Female segment is expected to account the largest share in the market in forecast years, 2023-2027. Women populations are more inclined towards sustainable fragrances for their personal grooming purposes.
Based on price, the market is bifurcated into luxury and mass. Luxury segment is expected to account the greatest share in the market in forecast years, 2023-2027. United Kingdom is having a strong economy, which offers lucrative opportunity to multinational brands to launch their premium products. The growing population has a significantly higher purchasing power especially among the young population. Additionally, most of the working population lies under the age group of 18–40 who works as the most powerful catalyst for the escalating demand for luxury fragrance products.
Based on distribution channel, the market is segmented into hypermarkets/ supermarkets, departmental stores, convenience stores, online, and others. Online segment is expected to account the largest share in the market in forecast years, 2023-2027. The changing inclination among customers towards online shopping and the introduction of numerous digital platforms including amazon, flipkart, etc., is attracting to customers to buy the required products through online media.
Leading market players operating in the United Kingdom fragrance market are:
- CHANEL
- Estée Lauder Cosmetics Limited
- Jo Malone Limited
- Christian Dior UK Limited
- L’ORÉAL (UK) LIMITED
- Louis Vuitton UK Ltd.
- J. Choo Limited
- Paco Rabanne
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“The increasing willingness of women and men for utilizing a perfume and improving their personality is one of the crucial factors which is fostering the United Kingdom perfume market. In recent years, the United Kingdom has witnessed a strong growth in the number of international perfume houses setting up their bases in the country. The growing promotions and discounts offered by various e-commerce companies such as Myntra, flipkart, amazon, etc., augments the customers to buy the products from digital platforms at affordable prices. Along with this, the elevating penetration of ecommerce and social media, inflating disposable income levels, and expanding awareness regarding the personal grooming are projected to cater to the growth of the fragrance market till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm”.
“United Kingdom Fragrance Market by Product Type (Deodorants Vs. Perfumes), By Consumer Group (Male, Female, Unisex), By Price (Luxury & Mass), By Distribution Channel (Hypermarkets/ Supermarkets, Departmental Stores, Convenience Stores, Online, and Others), By Region, Competition Forecast & Opportunities, 2027 has analyzed the future growth potential of United Kingdom fragrance market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and assist decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with significant drivers, challenges, and opportunities in United Kingdom fragrance market.
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