Rising awareness among consumer regarding the prevalence of waterborne diseases and government initiatives are the leading factors driving the New Zealand water purifiers market during the projected period.
According to TechSci Research report, “New Zealand Water Purifiers Market – By Region, Competition, Forecast & Opportunities, 2018-2028F”
The rising awareness among consumers regarding the harmful effects of waterborne diseases, increasing levels of water pollution, etc., are fueling the overall sales of this market in New Zealand. Other significant factors, such as rising demand for smart water purifiers and increasing product launches by water purifier companies, are also contributing to the market growth.
A water purifier offers many benefits, including protecting against hazardous organisms and eliminating toxic metals from the water. While removing excess salts, suspended particles, and pathogens, a water purifier keeps the essential vitamins and minerals in the water. Water purification techniques include Reverse Osmosis (RO), ultraviolet (UV), ultra-filtration (UF), nanofiltration, etc.
The Reverse Osmosis system uses a conventional water filtration method. A semi-permeable membrane in the filtration system allows the passage of water or other solvents. The dissolved solutes that pollute the water, are blocked by the membrane. The procedure removes many impurities from water, including ions, pesticides, microorganisms, and other substances. One of the most efficient ways to purify water is through filtration. Reverse osmosis is currently used widely in water treatment facilities to address a variety of water-related problems.
Another technology used in water filtration is UV (Ultraviolet). A UV lamp is typically used for ultraviolet disinfection. Water is made safe and pure by the UV lamp. High-powered UV sometimes referred to as UV-C or germicidal UV, is utilized in this process. Pathogens are rendered inactive by the penetration of UV-C rays into their bodies. The pathogens’ DNA is altered by UV radiation such that they are unable to reproduce. These rays have a 99.9% bacteria kill rate.
Also, the UF (Ultra-filtration) technology is used in water purifiers. Hydrostatic pressure is used in the ultra-filtration process to push water against a semi-permeable membrane. This semi-permeable membrane aids in the elimination of germs, other microbes, and foul odors from the water. Colloids, germs, pathogens, and other molecules more prominent and can be removed using an ultrafiltration method.
Additionally, the rise in the frequency of waterborne diseases, increased concern over health, and government and non-government organizations’ activities to raise awareness of water safety are significant reasons that promote the usage of water purifiers and hence drive the market in New Zealand.
Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the “New Zealand Water Purifiers Market.”
The water purifiers market is segmented based on type, technology, end user, distribution channel, and region. The distribution channel segment is divided into multi-branded stores, distributor/dealer sales, online, and others (direct sales, etc.) The online segment is gaining popularity among consumers. Since several water purifier brands are enhancing their online presence to expand their consumer reach in the country. Additionally, consumers are preferring to use these platforms because they save time, are convenient, and provide several discounts and other advantages. Such factors are anticipated to further boost the market growth in the forecast period.
In terms of technology, RO (Reverse Osmosis) is dominating the water purifier market in New Zealand. The optimum method for removing impurities from water is reverse osmosis, as it filters down to an ionic level of 0.001 microns. They are not only incredibly effective at eliminating a variety of pollutants, heavy metals, unpleasant tastes, and odors from the water, but also fluoride, bacteria, and all the “dissolved solids” that regular water purifiers cannot remove. This segment is anticipated to continue to dominate the market during the forecast period.
Key market players in the New Zealand water purifiers market include:
- Amway New Zealand
- Brita GmbH
- Mountain Fresh Limited
- Cuckoonz Ltd.
- Breville New Zealand
- Philips New Zealand Commercial Limited
- Aqua Filter New Zealand
- Wellington Water Filters Ltd
- Sheffield Appliance
- Pure Hydration Limited
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“Rising health consciousness among consumers particularly after the COVID-19 outbreak has prompted people to opt healthy lifestyles. Also, various government initiatives, as well as investments regarding clean drinking, are further encouraging the population to purchase these products. Also, the rising awareness regarding the water pollution is expected to drive market growth at a higher rate during the forecast period. Such factors are further anticipated to contribute to the overall development of this market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based New Zealand management consulting firm.
New Zealand Water Purifiers Market, By Type (Countertop, Floor Standing, Under Sink, Faucet Mount & Others (Filter Pitchers, Water Dispenser with Purifier, etc.)), By Technology Market Share Analysis (RO, UV, UF, Media & Others (RO+UV, Nanofiltration, etc.)) By End Use (Commercial, Residential), By Distribution Channel (Multi-Branded Stores, Distributor/Dealer Sales, Online, and Others (Direct Sales, etc.)), By Region (North Island, South Island), Competition, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of air purifiers and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in water purifiers New Zealand.
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