The growth of the solid perfume industry is driven by increasing internet penetration, rising the popularity of new fragrances, and shifting consumer preferences.
According to TechSci Research report, “Australia Solid Perfume Market– By Region, Competition Forecast and Opportunities, 2018-2028”, The Australian solid perfume market has expanded significantly owing to factors such as growing e-commerce websites and increasing popularity of perfumes and fragrances.
Solid perfume is a hidden gem and a smart substitute for packing perfume bottles in sweaters, and plastic bags. Small enough to fit in a very small handbag or pocket, they can be rapidly unwrapped, swiped across pulse points, or dabbed on with fingertips right out of the container. A tiny box without a top or bottom is solid perfume. The solid perfume is kept in a metal container that is divided into two portions. These containers are common because they are portable and don’t leak. One advantage of solid perfume is that it is less messy to use and requires less time to apply. There is no chance that the solid perfume will go on garments or linens and seal the chemicals. No water or other equipment is needed for the application, making it simple to accomplish. For those with sensitive skin, solid perfume is preferable because it has fewer ingredients that can produce an adverse reaction.
Solid perfume wastes very little since it is applied directly to the skin, unlike liquid perfume which is sprayed into the air and wastes a lot of it. The market for solid perfumes is anticipated to be driven by their portability and the absence of waste they cause when applied directly to the skin when traveling. However, during the anticipated time period, the possibility of contamination in solid perfume could impede market expansion.
Solid perfume is created by combining natural oils and butter. To create a distinctive perfume that will last all day, these oils can be fragranced with a choice of scents. One disadvantage of solid perfumes is that they can’t be customized like sprays and rollerballs. It can only be reapplied after prior layers have been removed, leaving a waxy residue.
Browse over XX market data Figures spread through 70 Pages and an in-depth TOC on the “Australia Solid Perfume Market“.
The Australia solid perfume market is segmented on the basis of product type, fragrance, end-user, distribution channel, and region. Based on end-user, the market is segmented into men, women, and unisex. Among these segments, the women segment is the fastest-growing segment in the market during the forecast period due to factors such as the increasing number of women working population in the country and increasing the popularity of different fragrances among the women.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, fashion stores, specialty stores, online, and others. Among these distribution channels, the online segment is expected to be the fastest-growing segment in the market during the forecast period owing to its easy availability and accessibility. When compared to brick-and-mortar or offline businesses, the popularity of e-commerce and the rise in smartphone use have now significantly influenced product purchases. Additionally, online sales offer attractive discounts that increase the profits of the target market.
Major companies operating in the Australia Solid Perfume Market are:
- The Estée Lauder Companies
- Etsy, Inc. (Artisan Bath and Body)
- Bush Secrets Australia
- Mélange Perfumes
- Aftelier Perfumes
- Cartier International AG and James
- Happyland Studio
- SAS GLB PARFUMS MOLINARD
- The Solid State Pty Ltd,
- Odesse Pty Ltd
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“Solid perfumes are quite popular due to their accessibility and a wide variety of domestic and international brands, as well as the fact that they do not include alcohol, which can help prevent any skin irritation. Solid perfume may easily be carried in bags and zipper bags due to its small size. By the way, users may also store them in their pockets. The solid perfume won’t flow out and last longer because the perfume container is made of metal. All these factors are driving the market for solid perfumes in Australia.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
Australia Solid Perfume Market By Product Type (Organic Vs. Inorganic), By Fragrance (Single Fragrance Vs. Mixed Fragrance), By End-User (Men, Women, and Unisex), By Distribution Channel (Supermarkets/Hypermarkets, Fashion Stores, Specialty Stores, Online, and Others (Direct Sales, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of Australia solid perfume market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the solid perfume market in Australia.
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