Bubble Tea Market Dynamics:
Due to its distinctive flavour and tapioca balls—its USP—bubble tea has had a significant impact on the market and grown in popularity. Teenagers and young children are very fond of the variety of flavours, add-on choices, and unique flavours. Bubble tea is made with sugar, ice, and syrups with various flavours, including fruit, chocolate, coffee, and plain. The bubble tea market has enormous potential globally as coffee and tea consumption rises around the world and consumers choose this type of beverage over carbonated beverages.
The original bubble tea was made without milk or sugar and was healthy, stress-relieving, and full of antioxidants. Fruit-infused bubble tea also contained a lot of vitamin C and was good for metabolism. The blood vessel wall is strengthened by the anti-inflammatory ingredients in traditional bubble tea. Green bubble tea has more advantages than any other flavour of bubble tea, in contrast to the current version of bubble tea, which is considered unhealthy because it contains sugar and milk.
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Bubble Tea Market Segmentation:
With over 45% of the market share among all flavours of bubble tea, black tea is the most popular type in the bubble tea market. Black bubble tea is a well-liked, healthy alternative that has a distinct, natural black tea flavour, lowers harmful cholesterol and blood sugar levels, and enhances intestinal health. In the 28–50 age range, black bubble tea is preferred.
Other flavoured bubble tea with added sugar and syrups is more well-liked among teenagers. Unexpectedly, black tea flavour is also valued by teenagers, which accounts for black bubble tea’s dominance in this market.
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Bubble Tea Market Key players:
- Bobabox Ltd.
- Bubble Tea House Company
- Fokus, Inc.
- Gong Cha
- ChaTime
- Lollicup USA, Inc.
- Bubble Tea Supply, Inc.
- T Bun International
- Ten Ren’s Teatime
- Troika JC
The results are then verified through interviews with prominent local businessmen. Due to the SWOT analysis of each player, PESTLE analysis, and Porter’s analysis benchmarking of significant players on several metrics, this report is distinct and a guide for investors. The supply and consumption information for each participant is gathered from reputable third-party databases, official government databases, and yearly reports in the case of publicly traded enterprises. If a company’s annual reports are not publicly available, you might ask the local government’s tax division for them.
Bubble Tea Market Regional Insights:
With a projected $1429.3 million in revenue in 2021, North America will dominate the world bubble tea market. The sudden increase in demand in many Northern American regions was caused by the quick growth in tea consumption and the availability of different flavours.
With a 35% market share, Asia Pacific is second in the world for bubble tea consumption. With an average of six cups per user per month, Thailand is one of the Southeast Asian countries that consumes the most bubble tea, followed by Malaysia, Singapore, Indonesia, and Vietnam.
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