Increasing varieties of frozen categories and rising dependence upon frozen products among the country’s people are expected to drive the growth of Saudi Arabia’s Frozen Food Market during the forecast period.
According to TechSci Research report, “Saudi Arabia Frozen Food Market – Industry Size, Share, Trends, Competition, Opportunities and Forecast, 2017-2027F” The Saudi Arabia Frozen Food Market is expected to project impressive growth during the forecast period, 2022F–2027F, registering a progressive CAGR of 3.12% owing to the increasing working population among the women of Saudi Arabia, affordable pricing for food, and the availability of diversified ethnic cuisines in the form of packaged meal food items, and the convenience of preparation and cooking time are the certain crucial factors influencing the growth of this market during the forecast period.
Food products that have undergone freezing are referred to as frozen food and are kept frozen and preserved until used. The food is kept fresh by freezing, which slows down decomposition by freezing excess moisture and preventing the growth of microorganisms. Moreover, increasing awareness regarding the benefits associated with the consumption of frozen food such as frozen food typically retains its vitamins and minerals unchanged in terms of their carbohydrate, protein, or fat content. In some cases, frozen foods contain more vitamins and minerals than fresh foods because freezing preserves nutrients, while fresh foods lose vitamins and minerals over time. Such factors are driving the frozen food market in Saudi Arabia.
The availability of new apps and online shopping has made it simple for customers to order the required products. Consumers have a wide range of options if they want to stay away from retail stores. Everything is centrally controlled through a smartphone app or e-commerce website, with doorstep delivery available.
Browse over 19 market data Figures spread through 70 Pages and an in-depth TOC on “Saudi Arabia Frozen Food Market”
The Saudi Arabia Frozen Food Market is segmented on the basis of category, type, distribution channel, regional distribution, and competitive landscape. Based on category, the market is categorized into ready-to-cook, ready-to-eat, others (raw meat, raw vegetables, raw fruit, etc.). Based on type, the market is further fragmented into frozen poultry, red meat & seafood, frozen snacks, frozen fruits & vegetables, frozen meals, and others (includes frozen dairy & dessert). Within the category of by type, the segment of frozen poultry, red meat & seafood, which is well-known for offering raw category of poultry, red meat & seafood in the frozen form to its customers, is expected to register the most significant revenue share in the market and dominate the market segment in the upcoming five years, as it is safe for consumption, crucial to defrost and thaw them properly. Frozen meat and poultry’s high nutritional value and long shelf life are two of the leading market drivers in this segment. People’s busy lifestyles and constantly shifting schedules are expected to aid in the market’s future expansion.
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, departmental stores, baqala stores, online, others (specialty stores, direct sales, institutional sales, etc.). The supermarkets/hypermarkets are the major contributors to the growth of the frozen food market in Saudi Arabia, because of strong emphasis on using ingredients and food that are sourced locally, and conveniently available to the customers. Moreover. a significant share of independent companies are majorly influenced to generate local dealership in order to capture a significant market share within the frozen market. However, online grocery shopping and the release of fresh, cutting-edge applications make it simple for customers to choose their preferred products. These reasons account for today’s consumers’ strong preference for online shopping.
Key market players in the Saudi Arabia Frozen Food Market include:
- Almunajem Foods Company Saudi Joint Stock (Doux, Dari, Montana, Asmak)
- National Food Company (Americana Meat And Bakery Cluster) (Americana)
- Savola Group (Al Kabeer)
- Food And Fine Pastries Al Sunbulah Manufacturing Company (Sunbulah)
- Herfy Food Services Company JSC (Herfy)
- Siwar Foods (My Family Meal Company For Ready Meals)
- Al Karamah Dough Production Co. Ltd.
- Al Watania Feed Mill Plant
- Al Berri United Food Company Limited
- Gulf West Import Company Limited
Companies operating in the country’s food market are investing in technologies and storage bases for their products that allow for the longer-term storage of dough that has been refrigerated or retarded, frozen vegetables and meat, and partially cooked and thoroughly cooked food. The market for frozen foods is also being driven by elements such as changes in the retail environment and technological developments in the cold chain. For instance, the new “Al Joody” factory of BRF Sadia, the biggest exporter of poultry in the world and a significant producer of frozen goods with added value, has opened in Dammam, Saudi Arabia. With investments totaling about USD18 million, the unit was purchased from Hungry Bunny Ltd. in January 2021, increasing its monthly production capacity to 1,200 tonnes.
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A significant portion of Saudi Arabia’s population with the highest GDP resides in the Northern & Central region of Saudi Arabia. Moreover, the rising tourism and growth of the restaurant industry within Mecca and Medina are expected to contribute significantly to the market’s revenue share. However, the increasing preference for frozen food among the residential sector within the Riyadh of Saudi Arabia is witnessing a significant boost to modern grocery retail stores to support the storage of frozen snacks and meals. The limited availability of fresh foods and cheaper alternatives with an effective shelf-life is the factor that plays a significant role in the growth of the frozen food market in Saudi Arabia.
“With the rising preference for frozen products among the younger generation of the country influenced by new types of cuisines and food products, and with the continuous innovation and experimentation with multiple product offerings are the certain prominent factors for the market growth. Furthermore, the market is influenced by the growing competition among international manufacturers offering frozen food products in Saudi Arabia. These are the specific factors that may affect the growth of Saudi Arabia’s Frozen Food Market in the upcoming five years.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Saudi Arabia Frozen Food Market By Category (Ready-to-Cook, Ready-to-Eat, Others (Raw Meat, Raw Vegetables, Raw Fruit, etc.)), By Type (Frozen Poultry, Red Meat & Seafood, Frozen Snacks, Frozen Fruits & Vegetables, Frozen Meals, Others (includes Frozen Dairy & Dessert)), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Baqala Stores, Online, Others (Specialty Stores, Direct Sales, Institutional Sales, etc.), By Region, Competition, Forecast & Opportunities, 2017-2027F”, has evaluated the future growth potential of Saudi Arabia Frozen Food market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Frozen Food Market.
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