The AdTech Global Market Report 2023, provides comprehensive information on the Ad tech market across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.
Learn More On The AdTech Market’s Growth:
https://www.thebusinessresearchcompany.com/report/Ad tech-global-market-report
As per The Business Research Company’s AdTech Global Market Report 2023, the market size is expected to grow from $15.95 billion in 2022 to $17.95 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global ad-tech market size is expected to reach $27.42 billion in 2027 at a CAGR of 11.2%.
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Technological development is a key trend gaining popularity in the ad tech market. Major companies operating in ad tech are focused on developing innovative solutions to strengthen their position in the market. For instance, in June 2022, Vodafone Idea Limited., an Indian-based mobile network operator company, launches its new ad tech platform called Vi Ads, that include artificial intelligence (AI) and machine learning (ML), aimed at giving marketers a programmatic media buying platform. Vi Ads would provide a self-service interface that will give marketers complete control over their campaigns and also allow marketers to engage with the subscribers via a variety of channels, including Vi-owned digital media Vi App, Vi Movies, and TV App, as well as traditional channels such as SMS and IVR calls. The combination of advanced features and ease of use will appeal to both large agencies and small and medium-sized businesses.
The Ad tech market is segmented:
1) By Product Type: Web-based, Cloud-based, On-premise, Other Products
2) By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI (Banking, Financial Services and Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
North America was the largest region in the Ad tech market in 2022.
The table of contents in TBRC’s Ad tech market report includes:
- Executive Summary
- Market Characteristics
- Market Trends And Strategies
- Impact Of COVID-19
- Market Size And Growth
- Segmentation
- Regional And Country Analysis
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- Competitive Landscape And Company Profiles
- Key Mergers And Acquisitions
- Future Outlook and Potential Analysis
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The Business Research Company is a market intelligence firm that pioneers in market, company, and consumer research. TBRC’s specialist consultants are located globally and are experts in a wide range of industries that include healthcare, manufacturing, financial services, chemicals, and technology. The firm has offices located in the UK, the US, and India, along with a network of proficient researchers in 28 countries. Through the report businesses can gain a thorough understanding of the market’s size, growth rate, major drivers and leading players.
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